Try coaching for free  >

Stop hustling and boost productivity with coaching

Loved by Canva, Atlassian, KPMG and more!
Try coaching for free

My Coaching Plan:

Our expert coaches created the following plan to help 
you stop hustling:
Goal Catcher
Reflection & Patience
Trust Your Gut Feel
Vital Wellbeing

How not to hustle: A guide for savvy entrepreneurs

woman showing how not to hustle a guide for savvy entrepreneurs

Hustle. It’s a phrase that is thrown around with abandon these days, especially in the context of entrepreneurship. It seems everyone and their uncle is firmly in the camp of hustling your little heart out until you achieve your dreams reach success.

Sounds pretty simple, right? If you want to get ahead in this big, unforgiving world, you’re going to have to push, push, push. Call in those favors, keep door-knocking until you land those meetings, never take ‘no’ for an answer. Sleep? Ha! Maybe when you’re dead. There’s work to do, there’s twenty-four hours in a day, and if Jeff Bezos has the same amount of time as you, then what the @%#! Is your excuse?

Do hustlers get ahead? Hell yeah, they do. But the way we’re so often told to go about it is killing us.

Look, ‘the hustle’ in unavoidable when you’re trying to get ahead as an entrepreneur, especially in the startup phase. You will work hard, long hours and your schedule will be punishing at times. You will have to be persistent, but all of that is impossible if you’re already run into the ground. You owe it to yourself to find a sustainable balance between getting shit done and looking after your health.

So, let’s try a different approach, shall we?

Superman is not real. Stop trying to be a superhero.

In the very early stages of a venture, it’s highly likely you’re a one-person operation, forced through lack of resources to do a great majority of business-related tasks yourself.

This is a tough reality of starting out, but as you gain traction and grow, it may feel as though you have to hang on to those numerous small tasks that eat away at a day. Perhaps it’s a trust thing - no-one knows the business as well as you, no-one does it quite ‘right’.

The problem is, for every admin or accounting task you’re concerning yourself with (and we’re not talking about the overall big money picture - you should definitely be across that!), you’re eating away at the normal working hours in a day. You’re stretching yourself unnecessarily, on sweating the small stuff that a virtual assistant or part-time office support could take on board and do well.

Trust and the ability to let go and delegate are very important for any leader - you can’t, and shouldn’t, do it all yourself. When you set the smaller things free from your iron grip, you can focus on the tasks that only you can do - the real hustle - like pitching to investors, meeting with potential collaborators and following up those unmissable opportunities that will come your way.

You will have to make sacrifices. But sleep shouldn’t be one of them.

The entrepreneurial path isn’t a smooth one - there will be twists, turns, setbacks, triumphs, late nights and early mornings. Inevitably, there will be times where you’re not putting your own wellbeing first.

While burning the midnight oil is okay occasionally, the ‘hustle’ is often synonymous with stretching yourself to breaking point, using every possible second of the day and then some.

Gary Vaynerchuk is a highly successful entrepreneur and Olympic-level hustler. While his videos and blogs contain a motherlode of inspiring advice, his mantra on hustling isn’t all that sustainable.

As writer Jon Westenberg points out, Gary Vee advocates a rather radical approach in his book, Now Is The Time To Crush It. To paraphrase, if one already has a full-time job, he recommends that you stop complaining and start working on your side hustle - after all, you can get a lot done working ‘after hours’ between 7:00PM and 2:00AM (or, yikes, 9:00PM and 3:00AM if you have children).

In his defense, the sentiment of that section is in general, to work super hard at reaching your goals and achieving your dreams. Fair enough, right? We all should find the drive to work at something that brings us happiness and fulfillment. However, existing on five hours sleep per night or less to sustain a full-time job and a side-hustle? That’s going to grind you into an early grave.

Dr. Nathaniel F. Watson, president of the American Academy of Sleep Medicine, conducted far-reaching studies on the effects of inadequate sleep, concluding that getting only six hours of sleep a night or less was associated with setbacks in performance, including mental alertness and driving ability, and increased risk of heart attack, stroke, diabetes and obesity.

Want a real-life example of sleep deprivation destroying an entrepreneur? Just ask Arianna Huffington. She collapsed from exhaustion in 2007 and has since been on a crusade to educate us on the effects of poor sleep, starting with her book The Sleep Revolution:

“It is our collective delusion that overwork and burnout are the price we must pay in order to succeed.”

The harsh reality is that prolonged sleep deprivation can be hugely problematic for your health, make you generally unproductive and pretty bloody miserable. If you want to make better use of your day, try a Pomodoro timer to enhance productivity. You’ll still need to be dedicated, you’ll still need some extra ‘above and beyond’ hours (especially for a side hustle), but you can use less time more effectively. Just get to bed on time, okay?

All the hustle in the world won’t help without some direction. Are you hustling for hustling’s sake?

Entrepreneurial and working life can be taxing, chaotic and at times, unplannable. And really, you don’t need a huge, detailed plan of everything (in fact, that may even hold you back in crafting a successful business).  However, if you’re so focused on moving forward at any cost, you risk sacrificing key elements of achieving goals and frankly, wasting your time.

Ask yourself this important question:

Is what I am doing right now aligned with my big-picture strategy?

In other words, you need to ensure you’re traveling in the right direction to actually meet your desired goals. Getting distracted from your path can have negative consequences, especially if you’re pushing yourself hard to achieve outcomes and meet deadlines.

It can help to write a simple priority list (as opposed to a catch-all to-do list). This will get you to think outside the nitty-gritty and make sure you’re devoting energy to the right areas of your business. Your big-picture approach is a vital component in success (we’ve done the research to prove it!) so it pays to not get too off-track.

The ‘right’ hustle… isn’t a hustle at all.

You’ve likely heard that old saying, something like “love what you do, and you’ll never work a day in your life”. Apart from sounding slightly naff and being appropriated to different sources -- everyone from Confucius to Marilyn Monroe -- it’s actually pretty true.

When we work against our true passions, it can be incredibly draining - physically and mentally. Ever worked a job that you could barely muster the will to attend? When you don’t even like, let alone love what you’re doing, you’ll find yourself depleted and running on empty. And if all of your hustle is for something that doesn’t align with your passions, well, it’s going to be an endless grind.

On the other hand, when you are guided by your passion, when you can barely go a moment without thinking about the plans you have for the world, the hustle can feel effortless, as is observed by F4S founder and CEO, Michelle Duval:

“When your work is aligned with your personal purpose and mission, and your role closely relates to your intrinsic work attitudes, you will likely feel fueled in your hustle rather than burnt out.”

Dive deeper into your entrepreneurial mindset with Fingerprint for Success.

Stop hustling *and* get your work done with coaching

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

Start personal coaching for free

Loved By:

500 Startups

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you stop hustling and boost productivity.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
8 weeks
Show more programs

Reflection & Patience

Develop ‘step back’ mastery for increased self-awareness and developing mindsets and tools for constant improvement. Reflection and patience is core to consolidating learning, development, strategic thinking, recharging and living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Vital Wellbeing

In this high impact nine week program Coach Marlee will help you to increase your energy, vitality and general wellbeing while also helping you to break through self sabotage and develop life long skills for emotional resilience and self-esteem. Enjoy weekly cutting edge science backed wellbeing resources from both Marlee and our wellbeing partner Blisspot.

5 - 15 minutes
 per session
8 weeks


This is some text inside of a div block.

“I think Marlee is impressive!”

This is some text inside of a div block.

“I found the importance of setting goals. It’s a mindset”

Show more testimonials
This is some text inside of a div block.

"Attention to detail coaching program was profoundly simple but impactful. I am seeing detail more than I have ever before!"

This is some text inside of a div block.

"With attention to detail program, I learned a whole new way to see and approach projects"

This is some text inside of a div block.

“Quite amazing how many things get done when they are initiated!”

This is some text inside of a div block.

“Blew my mind, had no idea how arrogant I have been. Total blind spot. I really like the multiplier stuff”

This is some text inside of a div block.

“This coaching program has helped me improve the way I connect, relate and communicate - deepening my relationships with others and also with myself”

This is some text inside of a div block.

"Wow this program has totally changed my relationship to goals! Thanks so much Marlee, I miss you already"

Meet the world’s first A.I. Coach!

Get started for free with personal (or team) coaching.

Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

Hack your life & work

Subscribe to our newsletter for free access to the latest research and expert tips on Mental Health, Wellbeing, Leadership, Career Skills, Team Building & more!

Bring out the best in your team

Our tools are trusted by teams like Canva to help improve:

Team Dynamics
Hiring Top Talent

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Try coaching for free
^ Swipe up to chat with your AI coach!