Try coaching for free  >

Hyper-effective coaching for founders & startups

Loved by Canva, Atlassian, KPMG and more!
Try coaching for free

My Coaching Plan:

Our expert coaches created the following plan to help 
build a successful startup:
Big Picture Thinker
Goal Catcher
Personal Power
Start Fast
Trust Your Gut Feel
Vital Wellbeing

3 industries millennials have (allegedly) ruined

information about three industries millennials have allegedly ruined

Millennials are the generation everyone loves to talk about. It would appear everyone has an opinion on who they are, what they represent and where it has all gone wrong for them (we humans are a funny bunch - the fact is, generations bring change and this negative perception of the newbie generation is nothing new).

One thing that sticks out, though, is the idea that millennials are murderers. Yep, the media has accused them of killing off hundreds of industries with their need for instant gratification, rejection of tradition and short attention span.

That's a heck of an accusation, there! Let's take a deeper look at this wave of destruction, and see how it’s really going down:

3. Cereal

That's right, it gets worse. Millennials are cereal killers.

A 2015 Mintel study found that cereal sales are in decline, with 40 percent of millennials deeming it ‘too inconvenient’. Are they really too lazy to eat breakfast cereal? Is all that pouring and shoveling too much to bear (not to mention having to clean up afterward)?

The actual figures are hard to ignore, though. It’s true that that cereal profits have dipped by over $3 billion US since 2000, but to blame it squarely on millennial laziness is a little far-fetched, especially since the shift can be attributed to factors that basically confirm the opposite: millennials exist in a tough job climate, where they put in longer hours and are even seen as ‘work martyrs’, showing worrying signs of workaholism. They simply don’t have time for a sit-down breakfast, even if it is something as simple as cereal. It should surprise no-one, then, to learn that the on-the-go breakfast market is set to grow 46 percent by 2026.

However, you can bet that if a product is no longer relevant for millennials, they will launch something that does work for them. Sneaker mogul Ronnie Fieg banked on the idea of a blast-from-the-past sugar rush being a hit with his fellow millennials, installing ultra-chic cereal bars in his apparel stores to great success. It’s just one of the ways that the millennial market is driving change, or indeed reinventing how products are consumed, from traditional industry expectations.

2. Weddings

Millennials also had the audacity to ruin weddings while they were at it, with a YPulse study suggesting they spend less on nuptials than previous generations and 74% believing ceremonies to be too expensive in general.

The wedding industry is still worth $300 billion worldwide, but that doesn’t mean it caters to the market as effectively as it should in all areas. And, let’s face it, even being a guest or bridesmaid can get freaking expensive!

Rascal millennial Kelsey Doorey launched her startup, Vow to be Chic, in response to the financially costly honor of being chosen as a bridesmaid. As the first bridesmaid dress rental service, it helps to significantly cut costs while providing speedy, online-centric access to designer dresses. As Doorey notes in an interview with Forbes, “Most bridal companies did not keep up with millennial shopping habits… we’re disrupting an industry because we know what millennials want and the frustrations they face with the bridal industry status quo.”

1. Sports and Entertainment

If you want to sit back with a bucket of popcorn and enjoy the latest blockbuster, well, better get in while you can: the millennials are coming to destroy a theatre near you. And they’re also threatening live sports as we know them, according to this LEK digital engagement study.

You see, ticket sales for live sports and cinema are in decline, and again some people are pegging this squarely on one generation. Millennials are the ones not putting their butts on seats, because they’re too caught up with home streaming services like Netflix and Hulu, and their bone-idle ways are just stopping them from existing outside of an avocado-powered technology vacuum.

While it’s definitely a factor that streaming services are contributing to a change in sports and entertainment viewing, there’s also a few home truths that need to be addressed:

  • A night out at the cinema is starting to cost more than a black market kidney.
  • Cable subscriptions that allow access to major league or international sports events are way more expensive than streaming alternatives.
  • Really great movies have been few and far between - maybe there’s just a little bit of franchise reboot and superhero fatigue out there?
  • There’s amazing original content to watch online at a fraction of the price.

The famously millennial-led Facebook is sinking huge money - $1 billion USD in fact - into live sports streaming and original content on the platform, responding to the rejection by Gen Y of expensive cable and exorbitant ticket prices. It’s already paying significant dividends, with Facebook seemingly on a push to expand their licensing into a variety of sports codes and top-rated shows.

This is just the tip of the iceberg when it comes to the supposed millennial death knell. But it seems pretty clear that there are elements of traditional industry that are resistant to change - and a failure to adapt to the market has always been a huge red flag in business survival.

Maybe we’re all just getting too damn old.

Ready to explore your unique entrepreneurial skills? Take a look at the Fingerprint for Success toolkit.

AI-powered coaching will help you and your team change the world.

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

Start personal coaching for free

Loved By:

500 Startups
SAP
Atlasssian
Verizon
Canva
KPMG
Techsauce
ZOHO

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you change the world.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
8 weeks
Show more programs
Hide

Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
8 weeks

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
8 weeks

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
8 weeks

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Vital Wellbeing

In this high impact nine week program Coach Marlee will help you to increase your energy, vitality and general wellbeing while also helping you to break through self sabotage and develop life long skills for emotional resilience and self-esteem. Enjoy weekly cutting edge science backed wellbeing resources from both Marlee and our wellbeing partner Blisspot.

5 - 15 minutes
 per session
8 weeks

Testimonials

This is some text inside of a div block.

"Wow this program has totally changed my relationship to goals! Thanks so much Marlee, I miss you already"

This is some text inside of a div block.

“Marlee helped me build deeper levels of self-esteem and how I valued myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try”

Show more testimonials
Hide
This is some text inside of a div block.

“Marlee helped me to work on my self-belief”

This is some text inside of a div block.

“Personal power program was great for me to gain confidence and knowledge on approaching my new leadership role”

This is some text inside of a div block.

“This coaching program has helped me improve the way I connect, relate and communicate - deepening my relationships with others and also with myself”

This is some text inside of a div block.

“This program helped me kickstart my journey to wellbeing. Never could I have imagined an AI coach being this good - as if you're talking to a real human and how Marlee made me accountable to my goals. Super awesome experience that you definitely got to try!”

This is some text inside of a div block.

“I love how practical this coaching is!”

This is some text inside of a div block.

“This wellbeing program blew my expectations. At first I thought the program was just going to help me with weight loss, but as I went through, I got so much more. This program has helped me shift my entire thinking and attitudes about myself, helping me to prioritize my health and wellbeing. I feel amazing!”

Meet the world’s first A.I. Coach!

Get started for free with personal (or team) coaching.

Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

Hack your life & work

Subscribe to our newsletter for free access to the latest research and expert tips on Mental Health, Wellbeing, Leadership, Career Skills, Team Building & more!

Bring out the best in your team

Our tools are trusted by teams like Canva to help improve:

Wellbeing
Performance
Team Dynamics
Hiring Top Talent

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Try coaching for free
^ Swipe up to chat with your AI coach!
v  CLOSE