Personal Coaching

Our A.I. and human coaches offer world-class (scalable!) coaching programs to help get you and your team to peak performance.

While the F4S assessment helps you understand your top motivations and blind spots, awareness is only the beginning.

Our A.I. and human coaches take it to the next level by posing questions for deeper reflection, challenging you to step outside of your comfort zone and creating a space for you to experiment, fail and recalibrate–and they're totally scalable for even the fastest growing teams.

Our unique programs are revolutionizing personal and organizational wellbeing, while helping develop strong and efficient teams that work happily and harmoniously together.

The result? Your team can realize their full potential and do their best work, every day.

Outcomes with F4S:

Radically improve personal and team wellbeing, quickly.

Build new skills, take great pride in your work and foster trust among teammates.

Cultivate loyal team members who see you’re willing to invest in their development.

A few coaching programs you'll love:

Big Picture Thinker

Bogged down in the details? Learn to zoom out and enjoy the spark of creativity that big-picture thinking can bring.

Goal Catcher

You’ve got big goals—and Coach Marlee’s got a plan to help you reach them. She’ll help you get motivated & crush goals in 8-weeks.


This one-of-a-kind program helps beat overwhelm, burnout and stress that have become rampant in today's workplace.

It all starts with the F4S work style assessment.

Based on more than 20 years of research, the F4S work style assessment helps you and your team identify blindspots and work motivations.

"There's a lot of focus on hard skills. But at a company, what's absolutely critical is communication and soft skills - the things most companies don't spend enough time focusing on. And F4S has been an amazing tool to help us do that."

Melanie Perkins
Co-founder and CEO, Canva

Introducing Coach Marlee

Designed and developed by F4S founder, Michelle Duval, Marlee is a smart AI coach that delivers personalized coaching programs based on your unique working style.

The best part? They’re free and only take a few minutes!

"Coaching with Marlee was simply amazing. It really helped me to reflect on my decision making style in a new light and boosted my confidence. I 200% recommend!"

Anonymous Coachee
After taking our coaching program 'Big Picture Thinking'

Invite your team. Work better together.

Compare and contrast your team's work style and motivations. Differences can improve your team's performance but only if members know how to harness it.

F4S coaching programs do that by helping your whole team work better together—and they're scalable for big teams!

"Coaching with Marlee helped me build deeper levels of self-esteem and how I value myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try."

Anonymous Coachee
After taking our coaching program 'Trust Your Gut Feel'



How to use F4S for talent acquisition


Live demo: F4S for teams


How to resolve team conflict


Identify the world's best founders


People strategy for rapid growth


High-performing team culture


Remote team building activities


Data-enhanced mentor matching


Achieve a high ROI for partners

Behind the successful people you know, there’s a coach.

The world’s top companies use us to bring out the best in their teams:

Explore more features

"F4S has helped me understand how I work and improved how I work with others (as I now understand key strengths.)

F4S is a central component of our people growth strategy at Canva and empowers us to harness our unique culture and optimise performance as we scale."

Cliff Obrecht
Co-founder & COO, Canva

Get started today

Book your free demo, download a guide or get started in the app.