X
Get life-changing insights
We share the latest strategies from experts to help you crush your goals, boost your wellbeing and build a life that lights you up.
Join our Best Reads newsletter:
Privacy Policy
It might come as a surprise, but 65% of startups fail due to co-founder conflict. That’s higher than the divorce rate in the United States.
But before you start drawing up a prenup with your business partner, there is a way co-founders can navigate the sometimes choppy waters of startup. We snagged a chat with co-founders Kelly and Emma from Shop You to find out how they maintain their flourishing relationship in the midst of startup chaos.
To tackle the number one enemy of modern society, time, Kelly and Emma found an unmet need in the fashion sector: a shop built around a customer’s preferences based on their style, size and favorite brands. And so ShopYou.com.au was born, a personalized shopping platform designed to save time by offering tailored fashion recommendations without the high street hassle.
Due to a lack of time, family demands and other business commitments, communication was one of the first things to drop off between the two founders, recalls Kelly.
“Emma and I are very objective-focused. We go for the results every single time and sometimes communication can get lost. We actually had a discussion, asking ourselves: are we communicating enough? Because we’ll both be off doing our ‘urgents’ and we’ll just stop communicating."
Aware their lapses in communication were a potential source of friction, they joined Fingerprint for Success (F4S), a tech platform with a suite of tools designed to help founders understand and optimize each other’s talents and blind spots.
Both use F4S insights to balance the impact of their blind spots. The net result is a deeper understanding of each other’s needs and a mutual respect for each other’s talents.
“F4S has been amazing. We did it at the beginning of our journey and found it hugely beneficial to understand each other's individual motivations” says Emma.
Kelly added: “It’s not that we sit down and say ‘Right, that’s your blind spot, how are we dealing with this?’, but our awareness of them is really heightened. So we know that our communication style has got to be really open.”
Launching in 2017, Kelly and Emma can’t wait for Shop You to transform the fashion shopping experience. It is the next significant step and both feel that F4S has helped smooth their startup journey - and their communication challenges.
“F4S really helps us understand each other better: where our differences are, where our blind spots are, and it’s really helped our relationship. It’s going to help us grow the business without a doubt,” says Kelly.
Learn how you and your co-founders can work together effectively and grow your business more quickly.
---
Shop You personalizes your online shopping experience to reduce time spent browsing online. Follow Kelly and Emma on Facebook, Instagram, Twitter and LinkedIn.
Shop You is an INVESTIBLE LAB winner, receiving investment capital to grow their business. Investible provides high-potential founders the financial and entrepreneurial support needed to scale, with a growing portfolio of startups located around the world. They believe in cultivating founders throughout their startup journey, from seed capital through to exit or IPO.
Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:
%20(1)-2.png)
Our expert coaches have designed hyper-effective programs that will help
you change the world.
Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!
Your recommended programs include:
“Our fast-paced society pushes us to neglect our very human need to take a moment to pause and reflect. Marlee helped me get back in touch with that, and it has done wonders for my mental health!”
“What an awesome way to get better at collaborating with my teammates! Thumbs up Marlee!“
“I learned to make real progress, take action, review”
“Marlee helped me build deeper levels of self-esteem and how I valued myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try”
“This wellbeing program blew my expectations. At first I thought the program was just going to help me with weight loss, but as I went through, I got so much more. This program has helped me shift my entire thinking and attitudes about myself, helping me to prioritize my health and wellbeing. I feel amazing!”
“The Trust Your Gut coaching program with Marlee was simply amazing. It really helped me to reflect on my decision making style in a new light and boosted my confidence. I 200% recommend!”
“Always thought-provoking and well worth my time”
"The resources are awesome, I have referred back to them multiple times"
