Try coaching for free  >

Hyper-effective coaching for founders & startups

Loved by Canva, Atlassian, KPMG and more!
Try coaching for free

My Coaching Plan:

Our expert coaches created the following plan to help 
build a successful startup:
Big Picture Thinker
Goal Catcher
Personal Power
Start Fast
Trust Your Gut Feel
Vital Wellbeing

4 ways to tell if you should be an entrepreneur or a business builder

a man and woman looking at 4 ways to tell if you should be an entrepreneur or a business builder

You might think that people who start and run businesses are similar people with similar things driving them. That perhaps the difference between a startup founder who achieves venture success and someone who works on their business solidly over many years is difficult to pin down.

But findings from our recent study show that while talent and skill most certainly have their own place in business, what separates an entrepreneur (people who build, scale and exit a business within five years) from a business builder (folk who steadily build their businesses over a period of 10 or more years) is more to do with personal motivation—that is, what brings you energy, drive and satisfaction in business.

There are many similarities between entrepreneurs and business builders. Both are highly motivated to turn their ideas into action and are more focused on the big picture than the general population. Both demonstrate a high amount of indifference to the rules of others and prefer not to impose their own rules on the team.

However, there are some subtle but striking differences in the motivations of entrepreneurs and business owners which can help predict whether you’re more likely to succeed as a founder or a business builder.

1. If you focus on the dollars and cents...

While both entrepreneurs and business builders have a higher focus on money than your average Joe, an entrepreneur’s focus is found to be almost 20% higher than a business builder. They prioritize the commercial and financial side of the business—like profit and loss, revenue, debt, margins, and budgeting—far more than their business builders counterparts.

2. If you’re hung up on structure...

Business builders prioritize structure slightly less than the average member of the workforce—that is, they’re slightly less motivated to plan than most. But that’s nothing compared to entrepreneurs, whose focus on structure is almost non-existent. Pretty handy when it comes to the agile approach favored by many startups.

3. If you’re a rulebook rebel...

Do you prefer sticking to the script, refining procedures to replicate results? Or perhaps you’re more motivated to rip up the rulebook and try new procedures every time? The former is typical of the business builder, slowly perfecting how things are done to be assured that value will be maintained. The latter is a motivation seen in entrepreneurs, who will try lots of things to see what works.

Low focus on procedure is essential for agile growth and experimentation in the early stages of a business. However, as a business matures a focus on procedure becomes more important to your success, so ensuring someone in your team is keen to ‘cross the ts’ is critical as your startup matures.

4. If you welcome other’s input...

Both entrepreneurs and business builders have a low preference for external references when compared to the general working population—that is, neither is strongly motivated to seek input from experts or stakeholders on their ideas, decisions, and strategies. Importantly though, entrepreneurs are even less inclined to seek an external opinion than business builders. Their vision and self-belief are powerful enough to drive them forward.

That said, as a business matures, a greater focus on external reference is found to correlate with positive outcomes.  As you scale, the need for experts in specific areas such as marketing, production or talent management, becomes critical to success.

So… am I an entrepreneur or a business builder?

Well, that really depends on your natural inclinations. We work best when following our natural preferences and businesses flourish when their founders have their eyes open to their potential blind spots.

But whatever your motivations are initially, becoming aware of your blind spots and talents to optimize is the first step to becoming the type of entrepreneur you aspire to be - or building the business of your dreams. The power is yours!

Find out more about how the Fingerprint for Success assessment can help you here.

AI-powered coaching will help you and your team change the world.

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

Start personal coaching for free

Loved By:

500 Startups
SAP
Atlasssian
Verizon
Canva
KPMG
Techsauce
ZOHO

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you change the world.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
8 weeks
Show more programs
Hide

Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
8 weeks

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
8 weeks

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
8 weeks

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Vital Wellbeing

In this high impact nine week program Coach Marlee will help you to increase your energy, vitality and general wellbeing while also helping you to break through self sabotage and develop life long skills for emotional resilience and self-esteem. Enjoy weekly cutting edge science backed wellbeing resources from both Marlee and our wellbeing partner Blisspot.

5 - 15 minutes
 per session
8 weeks

Testimonials

This is some text inside of a div block.

“Personal power program was great for me to gain confidence and knowledge on approaching my new leadership role”

This is some text inside of a div block.

“Always thought-provoking and well worth my time”

Show more testimonials
Hide
This is some text inside of a div block.

“I was able to see that I would still like to direct and author my decisions more effectively”

This is some text inside of a div block.

"Attention to detail coaching program was profoundly simple but impactful. I am seeing detail more than I have ever before!"

This is some text inside of a div block.

“I learned to make real progress, take action, review”

This is some text inside of a div block.

“The new Team Building program by Coach Marlee is amazing! I always believe in team work, and understanding your team dynamics does the magic!“

This is some text inside of a div block.

“This coaching program has helped me improve the way I connect, relate and communicate - deepening my relationships with others and also with myself”

This is some text inside of a div block.

“Marlee helped me to work on my self-belief”

Meet the world’s first A.I. Coach!

Get started for free with personal (or team) coaching.

Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

Hack your life & work

Subscribe to our newsletter for free access to the latest research and expert tips on Mental Health, Wellbeing, Leadership, Career Skills, Team Building & more!

Bring out the best in your team

Our tools are trusted by teams like Canva to help improve:

Wellbeing
Performance
Team Dynamics
Hiring Top Talent

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Try coaching for free
^ Swipe up to chat with your AI coach!
v  CLOSE