"What motivates you?" How to answer this critical interview question

Why do interviewers ask “What motivates you?”

Because if you know a person's motivations, you can better predict how they will act in work situations and which roles would be better suited for them. Remember, the purpose of interviews is to ensure that the employer finds the best person for the job. To do that, they need to evaluate if someone has the necessary qualities to do the job well and stay loyal to the company. Asking what motivates you is one form of evaluation.

As a recruiter, I saw many super impressive resumes. Yet, when I connected with the candidate, it was clear that they'd applied for more than 50 jobs, and I was the one who called back. Their answers were generic and could have applied to any company.

Like the Cheap Trick song, I Want You to Want Me – recruiters feel the same way. They want to find candidates who are deeply motivated to secure their roles.

What are the different types of work motivations?

Work motivations, also known as preferences, styles, or attitudes, directly impact business success. Below are some of the different types of work motivations that you could use in an interview to prove you're the best person for the current position.

Initiation

Initiation refers to one's energy for turning ideas into action, without waiting around for someone else to take charge. Highlight this motivation in the interview if you're applying for a job position that's looking for a "self-starter."

Achievement

What motivates you to work hard? Achievement refers to how focused someone is on achieving results and acquiring recognition or rewards. This is an excellent motivation to have if you're applying for performance or commission based roles like sales.

Breadth

Also known as "big picture thinking," Breadth refers to one's propensity for macro, abstract thinking. Breadth ensures you don't get lost in the details so you can bring a vision to life. If you're interviewing for a job whose description calls for a "strategic thinker," be sure to highlight your motivation for Breadth!

Depth

Depth is the opposite of Breadth. Depth (also known as "attention to detail") means you thrive on zooming in and seeing the finer details of work and life, a great trait to have if you're applying for roles in quality control, auditing, or coding.

Group Environment

Group Environment, or "extroversion," means you feel energized working with other people on a project. You might feel particularly at home in an open-plan office where you can easily socialize and collaborate with your coworkers. This is a relevant motivation to highlight if you're applying for a role suited for a "team player."

Solo Environment

Feeling energized by a Solo Environment means you thrive in an environment where you can work without others around you. Social interactions can drain you of energy. This is a great motivation to highlight if you're applying for a remote position, as you'll be able to point out that working alone at home is actually what will make you more productive.

Pioneering

People with a high motivation for Pioneering aren't afraid to jump into new environments or face rapid, drastic change—in fact, they're energized by these things. If you're applying for a job that's described as having a "fast-paced and innovative environment," be sure to mention to your interviewer that you're highly motivated with Pioneering.

People

Having a People orientation means you pay attention to the inner worlds and feelings of others, and you feel energized by making sure others feel good. Naturally, this lends well to sales positions or a role in  customer service or healthcare.

Problem-solving

Someone motivated by Problem Solving will feel excited by scanning the horizon for potential pitfalls and coming up with plans for safety. This motivation is well-suited for roles in quality control, strategic planning, and auditing.

Tips for giving a stand-out response

1. Be honest

You want to protect your integrity and avoid giving an inauthentic answer. This could harm your reputation and the agency or recruiter putting you forward for the role. Ensure your motivation genuinely aligns with the role and organization to ensure greater job satisfaction. Lying may lead to an offer, but eventually, the truth will surface, causing potential misery in the role.

2. Use storytelling to bring your resume to life

It's not enough to say I'm motivated by helping people or being creative. To show how motivated you are, give specific examples of how it has changed your behavior and led to past successes in your career. In addition, you want to make sure you're not simply restating your resume. Think about the details you omitted from your resume due to space constraints. Paint a picture with words about what challenges you faced, how you tackled the problem, and how your solution made a difference.

3. Look for themes in your past experience

Use exercises to understand what you're good at as you consider your motivations. Especially the one about past highs and lows in your life. Look to those high points and think about your biggest motivation at that time. Construct your success stories around those high points.

4. Use the CAR Method

As you consider what motivates you and construct a success story, you want to be concise and keep your answer focused. The CAR method stands for Challenge, Action, Result. It is a useful way to structure your stories and ensure you convey pertinent information and focus on your impact. To see more details about this, check out the Greatest Hits exercise.

5. Articulate your experience in a way that is meaningful to this particular employer

Consider the industry and company when showcasing your motivations. Use relevant examples, such as why you want to work in a group setting. This allows you to show that you're a good fit for a large tech company that values teamwork. Keep your answer professional and relevant.

Things to avoid

1. Generic answers with no real-life examples

The whole point of an interview is to set yourself apart from other candidates. You want the hiring manager to feel confident that you can do the job, that you want to do the job, and that they would like to work with you.

If you give generic answers without concrete examples, you're selling yourself short. You're also not differentiating yourself from other candidates.

2. Using someone else's answer

Your friend or family member may have an amazing answer to an interview question. It's fine to let that inspire you but avoid outright copying. You need the success story to back it up, and you could easily veer into embellishment territory, so be careful. It's best to come up with your own memorable answer.

3. Please love me syndrome

Limit your responses to interview questions to between 90 seconds and 2 minutes. Any longer, and you could start rambling. I call long-winded answers the ‘please love me’ syndrome. Candidates get nervous and start delivering monologues that they hope have a good nugget of information somewhere inside. This makes the candidate look unfocused and dilutes the impact of what they're saying. The CAR method above helps you dive in, provide relevant, impactful information, and gracefully close out the story.

4. Being too blunt

Most people work to provide for themselves and their families. Yet saying you're only there for the money could make the interviewer question if you'll be a dependable employee. Think back to a time when you had a project that meant a lot to you, and you needed to bring on additional help. Which answers would make you want to hire someone, and which answers would raise a red flag? Think from the recruiter's perspective and consider how you're coming across.

Don't forget to prepare follow-up questions

Sure, you might be interviewing for the job, but believe it or not, interviewers want you to ask questions too. It shows you're interested, have been paying attention, and actually want the role.

To wow your interviewer, ask follow-up questions like:

• "Based on what you've learned about me so far, do you have any concerns about whether I'd be a good fit for the role?" It's a bold question, but it shows that you have the confidence to address issues upfront. Plus, this is your chance to reassure them by putting to rest any question about your suitability for the position.
• "What motivation do you feel is most important for this position?" Their answer will lend you insight into any motivations you may have missed. Additionally, if you forgot to mention this particular motivation, you can chime in to reassure them that you do have this motivation.

On top of follow-up questions, don't be shy about following up after the interview. Thank them for their time and reiterate your qualifications and interest in the role.

Motivation significantly impacts job performance and career outcomes

Self-reflection is key

So you look good on paper and you've landed the interview. Preparing for the motivation question is critical. It calls for more introspection than most other behavioral ‘Tell me about a time when…’ type questions. You really have to know yourself for this one, and you want to give an honest answer. Luckily, at Fingerprint for Success we have tools to help you reflect.

F4S is a performance and collaboration platform built on 20+ years of research into motivations. After a free and simple test, you can instantly deep-dive into the 48 unique motivations and how they influence your work.

We're on a mission to make professional growth and personal growth accessible to anyone with an internet connection. With our help, you can uncover what type of work will be most fulfilling for you. You can also develop any areas you need to improve; we call them blind spots.

Start learning more about your unique motivations by taking the free F4S assessment. It only takes 15-20 mins and it will help you understand what drives and motivates you at work. You'll immediately receive a detailed report on your account dashboard that reveals your top motivational traits. These refer to the ways you're invigorated at work. You'll also learn what is most likely to drain your energy.

Next, you can connect with your AI coach, Marlee. Marlee uses your motivational data and makes suggestions and insights based on your goals and areas of improvement. There are free coaching programs for areas such as emotional intelligence, creativity, leadership, and communication skills.