Try coaching for free  >

World class business coaching

Loved by Canva, Atlassian, KPMG and more!
Try coaching for free

My Coaching Plan:

Our expert coaches created the following plan to help 
you raise capital:
Big Picture Thinker
Goal Catcher
Increase EQ
Multiply Your Impact
Personal Power
Reflection & Patience
Start Fast

The founder should be the best salesperson in the company. Here's why.

a woman with long curly hair is proving that the founder should be the best salesperson in the company heres why

If you want a successful startup, then you’re going to need a hot sales strategy for your product or service, and a great team to do the legwork, at least initially.

Well, duh. Of course a company will need to make sales -- lots of them -- to stay afloat, keep growing and ultimately succeed. This is the most mind-numbingly obvious advice of all time.

So, why is it that so many founders struggle? We’ve noticed the conversations from exasperated founders in-person and online, and they go something like this:

“I had no choice but to fire my sales guy/gal… they just don’t seem to “get” it.”

Meanwhile, this same founder might lament that they’re having an absolute nightmare securing funding. It seems no-one “gets” their pitch, either.

Therein lies the deep-seated issue that can really threaten success: a founder who can’t sell their own product. If they can’t get it together to win the hearts and minds of those around them, how the hell do they expect anyone else to fly that flag for them?

The founder is, without question, the most important salesperson in the entire business. Let’s explore why, and the key areas that call upon every savvy sales skill in the book:

Pitching is a nightmare without sales skills.

As the founder of a growing startup, it’s likely that you’ll require the sweet cash of outside investors to keep the wheels turning on your venture. And you won’t get anywhere near the funding without winning over those investors first.

When it comes to pitching your business, if you’re tripping over your concept, unable to effectively -- and succinctly -- explain it, or worse - you don’t even appear enthused by it, it’s going to come across very poorly. After all that time you spent setting up a meeting, you can pretty much kiss funding goodbye.

Great salespeople have their ‘elevator pitch’ memorized - they get straight to the point, and it’s a well-rehearsed description of the product or service, including how it’s going to change the game in that particular field. They speak with confidence, energy and (at the very least) the outward appearance of caring deeply about the company mission. If it’s your own company and you can’t muster the pep in your step to talk with conviction, you may have bigger problems than simply flubbing your pitch.

If you lack confidence, take some public speaking classes.

If you’re unprepared, make ample time to practice and be sure to pitch to others around you. Take note of their feedback.

If you simply don’t care for your own business at its current stage… well, that sucks, but consider speaking to a business coach. You might see an opportunity to develop it into something that excites you, or perhaps it’s time to move on.

Whether you like it or not, investors tend to throw their money at people, rather than ideas. And the founder is in the pole position. The pitch is not something you can leave to your sales team, your PA, or anyone else. So, sharpen those sales skills!

Your teams can’t inspire themselves.

A founder is, by default, a leader. Good leadership skills can be learned and refined (with a healthy dose of self-reflection required), but it’s a given that as soon as your company grows and employees jump on board, they will be looking to you for direction.

Yes, you will hire talent in the required areas. Your team will come equipped with skills, experience and attitudes that will help them thrive in the role, but ultimately, their best lessons will come from the subject matter expert: you.

Your sales team is no different; they will look to you for answers on pitching the product, the problem it’s going to solve and how it should be positioned in the market. The energy with which you go about this yourself will likely set the tone for them, and if it's all flustering and lacks conviction, it’s going to permeate their confidence.

Bottom line: if you, the founder, are having trouble convincing the market that they need your product or service… how could you expect a person with less knowledge and experience to outperform you?

Empathy will get you everywhere.

Amazing salespeople (yes, founders included) are usually adept at selling with empathy.

Of course, most will make an effort to understand their customer: who are they? What do they need? How will my product or service solve their issue? But true sales empathy goes beyond these basic parameters.

We live in a crazy, fast-changing world. Time and money are limited for most, and people are sick and tired of being sold to; they want and expect much more from the interaction. By exercising empathy and walking a mile in your customers’ shoes, you will have a much clearer picture of their true pain points, their reservations and what would delight them so you can pitch accordingly.

Empathy is a big indicator of emotional intelligence, and that is a feather in the cap of any entrepreneur. You will form better relationships with your team, any co-founders and by extension, your customers. And that is the foundation of a solid, kick-ass business.

Sharpen your entrepreneurial mindset with world-first coaching tools from Fingerprint for Success.

World-class coaching to help you confidently raise capital

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

Start personal coaching for free

Loved By:

500 Startups
SAP
Atlasssian
Verizon
Canva
KPMG
Techsauce
ZOHO

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you with startup fundraising.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
8 weeks
Show more programs
Hide

Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
8 weeks

Increase EQ

Explore, develop or strengthen your emotional intelligence (EQ). Awareness of your and others’ emotions is at the heart of influencing, ‘reading people’, impactful communication, deep relating and authentic connection at work and in life.

5 - 15 minutes
 per session
8 weeks

Multiply Your Impact

Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.

5 - 15 minutes
 per session
8 weeks

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
8 weeks

Reflection & Patience

Develop ‘step back’ mastery for increased self-awareness and developing mindsets and tools for constant improvement. Reflection and patience is core to consolidating learning, development, strategic thinking, recharging and living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
8 weeks

Testimonials

This is some text inside of a div block.

"Wow this program has totally changed my relationship to goals! Thanks so much Marlee, I miss you already"

This is some text inside of a div block.

"Marlee really helped me to understand how to cue in on body language and tone when speaking with others, in order to connect on a deeper level"

Show more testimonials
Hide
This is some text inside of a div block.

“Blew my mind, had no idea how arrogant I have been. Total blind spot. I really like the multiplier stuff”

This is some text inside of a div block.

“This wellbeing program blew my expectations. At first I thought the program was just going to help me with weight loss, but as I went through, I got so much more. This program has helped me shift my entire thinking and attitudes about myself, helping me to prioritize my health and wellbeing. I feel amazing!”

This is some text inside of a div block.

“I learned how to set, move to take action and progress towards happiness”

This is some text inside of a div block.

“This was a good reflection and trigger to make the decision that I was pondering!”

This is some text inside of a div block.

“I love how practical this coaching is!”

This is some text inside of a div block.

“I learned to manage my stress about details”

Meet the world’s first A.I. Coach!

Get started for free with personal (or team) coaching.

Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

Hack your life & work

Subscribe to our newsletter for free access to the latest research and expert tips on Mental Health, Wellbeing, Leadership, Career Skills, Team Building & more!

Bring out the best in your team

Our tools are trusted by teams like Canva to help improve:

Wellbeing
Performance
Team Dynamics
Hiring Top Talent

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Try coaching for free
^ Swipe up to chat with your AI coach!
v  CLOSE