Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Why your personality test results are a load of crap

Remember the days when you were classified as an ENTJ and then stuck in that pigeonhole?

Expectations followed, and so did limitations. With the cute bite-sized label came a firm assumption that you’d never be good at certain things, while you were naturally talented at others. Labels for everyone! Despite the satisfaction of getting ‘the best’ result, it’s safe to say personality traits can’t say whether you’d be a good entrepreneur, just what kind you might turn out to be.

According to critic Roman Krznaric, it didn’t really matter what result you got; you’d get a different result next time.

Fortunately, our understanding of what makes people successful has moved light years ahead of assessing just ‘personalities’. While those tests were a great start back in the 1940s, they failed to take into account that people’s attitudes and entrepreneurial styles had more impact on success than any set personality traits.

It’s true, you can’t change your personality, and anyone who’s ever dipped a toe in the dating pool knows no matter how hard someone tries to change, they’ll revert to form and continue to drive you crazy.

But what if personality isn't the driving force behind business success?

In a 20-year study of highly successful entrepreneurs and business builders, our founder Michelle Duval dug deep with those who started and exited businesses within five years for between $6m and $1.2b+, and those who profitably grew their business over 10 years or more. She uncovered evidence that people’s motivations and attitudes directly influence their business outcomes, but not in the way you’d expect. According to Michelle’s research, motivations aren’t just what drive you to put in time and effort, they’re the attitudes that influence all the little tasks you move excitedly to get done versus the things you put off until tomorrow. Or the next day. Or never. We measured 48 attitudes and motivations and determined that there are striking correlations between the level of certain attitudes and the success of key business milestones such as profitability, investment and business longevity.

Behavior predicts success.

As an entrepreneur, you’re driven by very different motivations and behaviors than the average person. Vastly different really, and that’s what makes you unique. Ideas aren’t just daydreams, they’re impending actions. Our study indicates entrepreneurs are actually over 40% more focused on taking action than the rest of the working population.

It’s those specific entrepreneurial attitudes and motivations that dictate what you pay attention to in your business, to what extent, and even whether a venture is right for you. By definition, they exist separate from personality traits and will, of course, change over time and context. The best part?  

You can adjust your motivations at will to ensure you’ve got the balance that leads to proven venture success.  You can literally dial them up or down them down to meet the changing needs of your business.

Take that, rigid-personality-test!

Predicting success for entrepreneurs and their teams.

Our technology has completely reinvented the way entrepreneurs assess their likelihood of venture success, select co-founders and even populate their teams.

Instead of relying on a personality trait, each person is shown how each of their 48 motivation levels compares with those of successful entrepreneurs.  You can examine your own attitudes, invite and compare with co-founders, and discover possible success-inhibitors before they have a chance to wreak havoc on your venture.

Anywhere your motivation focus is too high or low, is flagged as a possible ‘blind spot’. Rather like the ones your driving instructor screamed about, 'blind spots' are invisible risks that aren't usually revealed until it’s too late. Our technology brings all these hidden risks into the light and presents them as timely opportunities to adjust focus.

For example, those in start-up phase do best with a very low focus on structure, but often fail to increase that focus as the venture matures.  What was once a benefit becomes a blindness when seeking to scale.

Build your team and partnerships with complementary motivations, or address each motivation individually, but definitely, leave the labels at the door.

Ditch your personality test results and compare your natural attitudes against successful entrepreneurs. Take the F4S assessment now.

Get started today for free

For the first time ever, the insights behind F4S are available for anyone to use. Are you ready to unleash untapped energy and potential?