Get life-changing insights

We share the latest strategies from experts to help you crush your goals, boost your wellbeing and build a life that lights you up.
Join our Best Reads newsletter:

Please enter a valid email address

Hyper-effective coaching for founders & startups

Loved by Canva, Atlassian, KPMG and more!
Try coaching for free

Why patience will kill your startup

woman with curly hair shares why patience will kill your startup

Patiently waiting for the right time to launch your game-changing business?  


Turns out that being patient can actually lead to your early-stage startup going bust. Our research found that in the early stages of starting up a business, founders with a low motivation to act often find it difficult to scale and achieve profitability.

So, what does “low motivation to act” mean?

Sitting with an idea for too long can result in a missed opportunity, as any entrepreneur who "waited for the right moment" only to be beaten to the finish line by a competitor will tell you.

In fact, our research revealed that successful entrepreneurs are 30% less likely to sit back and wait than the working population.

Michelle Duval, a leading entrepreneurial coach and founder and CEO of F4S, explains: “Successful entrepreneurs are found to have a high motivation for rapid action when presented with a business opportunity or idea—especially in the early stages. Entrepreneurs with a low motivation to act will likely find it more difficult to achieve success in the early stages of a business when moving quickly is found to be key.”

Redirect the focus to initiation efforts instead.

Those with a higher focus to “get things going” are more likely to achieve the momentum needed to propel them to venture success than those who take time to pause and reflect. Our study found that successful early stage entrepreneurs are 40% more likely to initiate and start things than the working population. This energy often translates not only to startup success but also investment success.

Patience no longer a virtue?

So, do ‘patience and reflection’ have a place in the entrepreneurial world?

Ummm, let me think about that. KIDDING!

A small amount of reflection is important even at startup. Michelle advises:

“Even a few minutes of reflection, awareness of your breathing, and stillness can have potent benefits for productivity and creativity.”

So, don’t give up on the meditation or zen practices just yet.

In fact, you’d be wise to keep them in your back pocket, as they’re critical attitudes when it comes to securing funding.

Keys to secure business funding: deck, elevator pitch and... patience!

Patiently allowing funding opportunities to unfurl and reflecting on your options could generate higher numbers of investors and secure a higher exit dollar amount. As Jason Cohen discusses in a Fortune article, “an investment is a two-way relationship, and relationships are not formed with a single meeting or rushing through a quick process of letters of intent and due diligence.”

The bottom line?

Recognize your motivation to act. Think about what stage your venture is at and then either dial up - or down - your natural instinct to pause and reflect. Just as a driving instructor helps you become aware of those nasty, accident-causing blind spots either side of you, mentors, coaches and even your co-founder can help you fine-tune your natural preferences to achieve your goals.

Still not convinced you can move out of limbo and into action?

Why not join the F4S community and see just how high you unconsciously rank compared to successful entrepreneurs and business builders.

AI-powered coaching will help you and your team change the world.

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

Start personal coaching for free

Loved By:



This is some text inside of a div block.

"Attention to detail coaching program was profoundly simple but impactful. I am seeing detail more than I have ever before!"

This is some text inside of a div block.

“I have always found it hard to ‘slow’ down but this helped me to see how I can slow down to speed up”

Show more testimonials
This is some text inside of a div block.

“The Trust Your Gut coaching program with Marlee was simply amazing. It really helped me to reflect on my decision making style in a new light and boosted my confidence. I 200% recommend!”

This is some text inside of a div block.

"Great experience overall! The 'Attention to detail' coaching program really helped me a lot as it opened up a new way for me to see things. This is very useful in my approach to work."

This is some text inside of a div block.

“Trust Your Gut coaching program helped me build deeper levels of self-esteem and how I valued myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try”

This is some text inside of a div block.

“Quite amazing how many things get done when they are initiated!”

This is some text inside of a div block.

“I learned to make real progress, take action, review”

This is some text inside of a div block.

“The new Team Building program by Coach Marlee is amazing! I always believe in team work, and understanding your team dynamics does the magic!“

My Coaching Plan:

Our expert coaches created the following plan to help 
build a successful startup:
Multiply Your Impact
Personal Power
Vital Wellbeing

Grow your people, grow your company.

Our tools are trusted by teams like Canva to help improve:

Team Dynamics
Attract & Retain Talent

Hack your life & work

Subscribe to our newsletter for free access to the latest research and expert tips on Mental Health, Wellbeing, Leadership, Career Skills, Team Building & more!

Meet the world’s first A.I. Coach!

Get started for free with personal (or team) coaching.

Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Try coaching for free
^ Swipe up to chat with your AI coach!