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Our expert coaches created the following plan to help 
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Multiply Your Impact
Personal Power
Vital Wellbeing

Why patience will kill your startup

woman with curly hair shares why patience will kill your startup

Patiently waiting for the right time to launch your game-changing business?  


Turns out that being patient can actually lead to your early-stage startup going bust. Our research found that in the early stages of starting up a business, founders with a low motivation to act often find it difficult to scale and achieve profitability.

So, what does “low motivation to act” mean?

Sitting with an idea for too long can result in a missed opportunity, as any entrepreneur who "waited for the right moment" only to be beaten to the finish line by a competitor will tell you.

In fact, our research revealed that successful entrepreneurs are 30% less likely to sit back and wait than the working population.

Michelle Duval, a leading entrepreneurial coach and founder and CEO of F4S, explains: “Successful entrepreneurs are found to have a high motivation for rapid action when presented with a business opportunity or idea—especially in the early stages. Entrepreneurs with a low motivation to act will likely find it more difficult to achieve success in the early stages of a business when moving quickly is found to be key.”

Redirect the focus to initiation efforts instead.

Those with a higher focus to “get things going” are more likely to achieve the momentum needed to propel them to venture success than those who take time to pause and reflect. Our study found that successful early stage entrepreneurs are 40% more likely to initiate and start things than the working population. This energy often translates not only to startup success but also investment success.

Patience no longer a virtue?

So, do ‘patience and reflection’ have a place in the entrepreneurial world?

Ummm, let me think about that. KIDDING!

A small amount of reflection is important even at startup. Michelle advises:

“Even a few minutes of reflection, awareness of your breathing, and stillness can have potent benefits for productivity and creativity.”

So, don’t give up on the meditation or zen practices just yet.

In fact, you’d be wise to keep them in your back pocket, as they’re critical attitudes when it comes to securing funding.

Keys to secure business funding: deck, elevator pitch and... patience!

Patiently allowing funding opportunities to unfurl and reflecting on your options could generate higher numbers of investors and secure a higher exit dollar amount. As Jason Cohen discusses in a Fortune article, “an investment is a two-way relationship, and relationships are not formed with a single meeting or rushing through a quick process of letters of intent and due diligence.”

The bottom line?

Recognize your motivation to act. Think about what stage your venture is at and then either dial up - or down - your natural instinct to pause and reflect. Just as a driving instructor helps you become aware of those nasty, accident-causing blind spots either side of you, mentors, coaches and even your co-founder can help you fine-tune your natural preferences to achieve your goals.

Still not convinced you can move out of limbo and into action?

Why not join the F4S community and see just how high you unconsciously rank compared to successful entrepreneurs and business builders.

AI-powered coaching will help you and your team change the world.

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

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My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you change the world.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Multiply Your Impact

Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.

5 - 15 minutes
 per session
8 weeks
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Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
8 weeks

Vital Wellbeing

In this high impact nine week program Coach Marlee will help you to increase your energy, vitality and general wellbeing while also helping you to break through self sabotage and develop life long skills for emotional resilience and self-esteem. Enjoy weekly cutting edge science backed wellbeing resources from both Marlee and our wellbeing partner Blisspot.

5 - 15 minutes
 per session
8 weeks


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"Great experience overall! The 'Attention to detail' coaching program really helped me a lot as it opened up a new way for me to see things. This is very useful in my approach to work."

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"Attention to detail coaching program was profoundly simple but impactful. I am seeing detail more than I have ever before!"

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“I learned how to set, move to take action and progress towards happiness”

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"The changes I made with Marlee, had an immediate impact in the relationship dynamic I was working on in the program"

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“I was able to see that I would still like to direct and author my decisions more effectively”

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“Quite amazing how many things get done when they are initiated!”

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“The only way to move ahead is to work out the next action and then schedule a time to do it!”

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“Trust Your Gut coaching program helped me build deeper levels of self-esteem and how I valued myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try”

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Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

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