Get life-changing insights

We share the latest strategies from experts to help you crush your goals, boost your wellbeing and build a life that lights you up.
Join our Best Reads newsletter:

Please enter a valid email address

Hyper-effective coaching for founders & startups

Loved by Canva, Atlassian, KPMG and more!
Try coaching for free

Startup life: Myths busted

startup life myths busted providing useful information

When you hear the word “startup", what images are conjured in your mind? Do you think of a bunch of genius nerds in t-shirts noodling away on the next breakthrough app?

What about some upstart, coming along and turning a decades-old business or entire industry on its head, seemingly overnight, with immediate riches to show for it?

Well, both can be right… kinda. But the reality of most startups is rather different to the modern folklore that seems to surround them.

You may have heard (or currently believe) a few of these myths; we'll take a deeper look at the reality:

The myth: All startups are tech-related.

The reality: Erm, well, no. By definition, a “startup” is any newly established business. Whether it’s a new app or a hotdog stand, both are startups. However, we tend to see “tech” synonymous with “startup”, as it is those types of breakthrough new companies that typically get media coverage, especially if they’re touted as a ‘game-changer’ of sorts.

Myth: A good startup is always an overnight success.

The reality: Well, it’d certainly be nice to have a business blast off super quick, but it’s rarely the outcome. In fact, it’s more in miracle territory than the norm.

An article from serial entrepreneur Wil Schroter estimates that it takes at least four years to establish a startup into a fully fledged business, and seven-to-ten years to reach the vision you had in mind when you first formed the idea and decided to charge off and make it happen.

Myth: You have to be in Silicon Valley to create a successful startup.

The reality: In short, nah. Silicon Valley is an exceptional, fertile ground for tech startups (hence the name, hurr hurr) but it's not the only place you can make your idea into a tangible product.

One of the reasons many flock to the San Francisco Bay Area to rub shoulders with Silicon Valley’s tech elite and up-and-comers, is that these same people can often be enthusiastic investors, willing to get in on the ground floor of new ventures and supply funding. Naturally, it also helps that they are savvy and understand a new concept very quickly.

For a new tech venture, this can be a double-edged sword, as it can mean the idea goes relatively untested on the general population who may not “get” it with quite so much gusto. And if you’re not a tech venture at all, then it’s definitely not a must!

That’s not to say location doesn’t matter, though. It does. No matter what you’re doing, choosing a location where you can access clients, your desired market and a ripe talent pool to build a team are important. You can do a lot with a laptop and internet connection, but as your business grows you need to choose somewhere that will make it easier for you, not harder.

Myth: You need a comprehensive business plan before you can begin.

The reality: Bzzt… wrong! Do you need a plan? Yes. Do you need to spend months agonizing over it? No, because that will actually hinder you, especially in the early stages of a startup.

There’s a reason that the agile work methodology works so well for startups (yes, tech and non-tech!), and that’s because it allows a business to move fast, adapt to changes and seize opportunities. If you’re stuck on a big, unchanging business plan, this can only hold you back.

Our research has shown that too much interest in details, structure and planning is directly correlated with business failure. Ouch.

Myth: You’ll get rich. Like, Oprah rich.

The reality: Well, you very well might, and that would be fantastic. However, before you start shrieking, “you get a car, and you get a car!” at your adoring fan base, the reality is that there’s a lot of work to do before anyone hits the big time.

If your main interest is simply getting rich, it’s unlikely your focus is truly on the things that will bring you the epic financial success you imagine. Work hard at finding and filling a gap you’ve seen in the market, solving a problem, or improving on what is already available, and you’ll have your chance.

AI-powered coaching will help you and your team change the world.

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

Start personal coaching for free

Loved By:


My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you change the world.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Show more programs


This is some text inside of a div block.

“I have always found it hard to ‘slow’ down but this helped me to see how I can slow down to speed up”

This is some text inside of a div block.

“Trust Your Gut coaching program helped me build deeper levels of self-esteem and how I valued myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try”

Show more testimonials
This is some text inside of a div block.

“Always thought-provoking and well worth my time”

This is some text inside of a div block.

“This was a good reflection and trigger to make the decision that I was pondering!”

This is some text inside of a div block.

“I found how to not give up!”

This is some text inside of a div block.

"I have learned how to communicate better using every tool I have in myself, especially in learning how to use my tone of voice"

This is some text inside of a div block.

“This wellbeing program blew my expectations. At first I thought the program was just going to help me with weight loss, but as I went through, I got so much more. This program has helped me shift my entire thinking and attitudes about myself, helping me to prioritize my health and wellbeing. I feel amazing!”

This is some text inside of a div block.

“Marlee helped me to work on my self-belief”

My Coaching Plan:

Our expert coaches created the following plan to help 
build a successful startup:
Big Picture Thinker
Goal Catcher
Personal Power
Start Fast
Trust Your Gut Feel
Vital Wellbeing

Grow your people, grow your company.

Our tools are trusted by teams like Canva to help improve:

Team Dynamics
Attract & Retain Talent

Hack your life & work

Subscribe to our newsletter for free access to the latest research and expert tips on Mental Health, Wellbeing, Leadership, Career Skills, Team Building & more!

Meet the world’s first A.I. Coach!

Get started for free with personal (or team) coaching.

Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Try coaching for free
^ Swipe up to chat with your AI coach!