Try coaching for free  >

Hyper-effective coaching for founders & startups

Loved by Canva, Atlassian, KPMG and more!
Try coaching for free

My Coaching Plan:

Our expert coaches created the following plan to help 
build a successful startup:
Big Picture Thinker
Goal Catcher
Personal Power
Start Fast
Trust Your Gut Feel
Vital Wellbeing

One thing no one tells entrepreneurs on their first day of business

a man with curly hair is telling one thing no one tells entrepreneurs on their first day of business

When you’re learning to drive, your driving instructor will teach you about your blind spot—what one is and how to check for it. You find out on your very first driving lesson that, even when you’re looking for it in the mirror, your blind spot is invisible unless you turn to actively check for it.

Blind spots also exist in the world of business. However, entrepreneurs rarely get the opportunity learn on their first day of operations how to check their blind spots. Most go through the entire lifespan of their business with no understanding of where theirs are because they simply can’t see them, and don’t know they’re there.

What’s a business blind spot?

Until now, just like a blind spot while driving, business blind spots were invisible. Today, it is actually possible to identify, measure and assess them. These blind spots occur either when an individual is so highly motivated for a particular aspect of business, or not motivated enough, creating a blinkered view. This can make it significantly harder to hit the important milestones of venture success—investment, profitability, longevity or a successful business exit.

Certain blind spots have significant correlations with business failure and bankruptcy. In fact, in our 15-year qualitative study and a quantitative study of successful entrepreneurs, strong patterns emerged that linked those who had experienced bankruptcy with specific blind spots in the founder’s motivations.

How can blind spots trip up an entrepreneur?

Being unaware of your blind spots can create roadblocks to venture success. For example, our research found that entrepreneurs with a motivation for shared responsibility—those thrive as part of a team and in collaborative decision making situations—were more likely to experience early stage financial loss.

There could be many reasons for this correlation: entrepreneurs could find themselves spread thin across many tasks and projects rather than delegating, for example. So while being a team player is a key to business, if overplayed it can be a potential pitfall.

How to get wise to your blind spots

So, who teaches an entrepreneur about their blind spots? In many cases, a board member, investor or mentor will advise entrepreneurs to engage a coach—someone who will tell them where to look for their blind spots and what to do about them. After all, blind spots are ‘unknown unknowns’ until you are equipped with the tools to approach them.

It’s important to note that a blind spot isn’t a weakness—and in this research, it’s only a blind spot to venture success. In many other domains, they could be the source of your genius or your success.

Getting the balance right

For example, another blind spot found in the early stages of a venture was structure and planning: entrepreneurs who experienced failure in an early stage venture were found to have had a 24% higher preference for structure than those who had succeeded. In this case, entrepreneurs who had failed were prioritizing structure too highly, so were unable to meet the fast-moving requirements of an early stage business.

Interestingly however, the research also found that founders were more likely to experience a business failure if their preference for structure was too low—suggesting a sweet spot that fits just right for entrepreneurship.

If you have a high preference for planning and structure, this may make you an invaluable asset in a corporate environment and could see you through a highly successful career in roles that require project management and delegation, for example.

Do blind spots indicate failure?

So if you fall in the ‘blind spot’ range for entrepreneurship, does that mean you won’t succeed in business?

Not at all. The way to deal with a blind spot is to be aware of it, embrace it and make sure that you have people in your team who have composite attitudes and motivations—that is, where you have a blind spot, your team member’s motivations fall into the ‘success’ range.

Establishing open dialogue with co-founders, mentors, your board of advisers and early stage team will allow you to be attuned to when your blind spots may be holding you back from venture success.

At the end of the day, you are in the driver’s seat. With work and attention, you are able to dial up or down your own motivations, meaning your blind spots will have less potential to scupper your chance of success.

To find out where your business blind spots are, register for your early access to Fingerprint for Success today!

AI-powered coaching will help you and your team change the world.

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

Start personal coaching for free

Loved By:

500 Startups
SAP
Atlasssian
Verizon
Canva
KPMG
Techsauce
ZOHO

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you change the world.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
8 weeks
Show more programs
Hide

Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
8 weeks

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
8 weeks

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
8 weeks

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Vital Wellbeing

In this high impact nine week program Coach Marlee will help you to increase your energy, vitality and general wellbeing while also helping you to break through self sabotage and develop life long skills for emotional resilience and self-esteem. Enjoy weekly cutting edge science backed wellbeing resources from both Marlee and our wellbeing partner Blisspot.

5 - 15 minutes
 per session
8 weeks

Testimonials

This is some text inside of a div block.

“I was able to see that I would still like to direct and author my decisions more effectively”

This is some text inside of a div block.

“Marlee helped me discover skills in myself and about others on how to work together as a team!”

Show more testimonials
Hide
This is some text inside of a div block.

“The Team Building program was a great tool to get to know my team and to explore how can we improve our way of working”

This is some text inside of a div block.

"With attention to detail program, I learned a whole new way to see and approach projects"

This is some text inside of a div block.

“Marlee creates momentum and feels good to move ahead”

This is some text inside of a div block.

“Wow this program has totally changed my relationship to goals! Thanks so much Marlee, I miss you already”

This is some text inside of a div block.

“Coaching with Marlee was simply amazing. 200% recommend!”

This is some text inside of a div block.

“Marlee helped me to work on my self-belief”

Meet the world’s first A.I. Coach!

Get started for free with personal (or team) coaching.

Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

Hack your life & work

Subscribe to our newsletter for free access to the latest research and expert tips on Mental Health, Wellbeing, Leadership, Career Skills, Team Building & more!

Bring out the best in your team

Our tools are trusted by teams like Canva to help improve:

Wellbeing
Performance
Team Dynamics
Hiring Top Talent

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Try coaching for free
^ Swipe up to chat with your AI coach!
v  CLOSE