Headlines typically suggest that all you need to start a business is an inherent killer drive and opportunistic luck, and you’re destined for success. Yet, if that’s all that’s required, why do only 2% of businesses succeed? Our research reveals that it’s the distinctive attitudes of highly successful entrepreneurs that hold the key to venture success.
In a world-first 20-year study of highly successful entrepreneurs and business builders, we examined founders who started and exited businesses within five years for between $6 million and $1.2 billion, and those who profitably grew their business over 10-15 years or more.
We were able to measure 48 individual attitudes (the intrinsic preference you have for business-related activities) and identify the patterns that correlated with entrepreneurial success. According to our research, business success relies on more than a general drive to succeed; you also need the right combination of personal attitudes if you’re going to make it to the 2%.
When looking at the most successful entrepreneurs, we discovered that while they had diverse businesses and backgrounds, their work preferences were surprisingly similar. Drilling down, we were able to benchmark the sweet spot for entrepreneurial attitudes: the ‘fingerprint for success’.
The study confirmed that when an attitude or motivation is too high or too low in a specific area, you’re exposed to business blind spots that could lead directly to failure. Much like the blind spots you check in your car, they’re often invisible and can be catastrophic.
Fortunately, attitudes can be adjusted with awareness, allowing founders to compensate by managing their or their team’s behaviour, consciously dialling motivations up or down as required to maintain a steady pace towards success.
For each of the 48 attitudes, our research identified an optimum level that correlated with success at multiple business stages, from startup to scale and exit. Some of the critical attitudes of successful entrepreneurs were:
With the results of our findings, F4S has created a technology platform that allows aspiring entrepreneurs to visually assess their intrinsic attitudes against those of highly successful entrepreneurs and business builders.
Armed with a clear understanding of their attitudes, founders can align their focus with those of proven successful entrepreneurs, and compare their natural talents – and blind spots – with co-founders and team members.
It seems the formula for success might be closer than we thought…
Want to be a better entrepreneur? Find out how you can align your motivations to maximize your chances of venture success today.
Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:
Our expert coaches have designed hyper-effective programs that will help
you change the world.
Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!
Your recommended programs include:
Found correlated with venture success, big picture thinking is critical in starting a new venture. Increase your comfort and use of big picture thinking to avoid getting lost in perfectionism or sweating the small stuff so you can focus on what is important and move quickly. Big picture thinking is key in communication and situations where you need to get the gist of things quickly.
Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for starting a new business, inspiring others with your ideas, maintaining focus over time and aligning teams with clarity and purpose.
In this high impact eight week program Coach Marlee will help increase your comfort and confidence to be a founder of a new business, navigate investors and other stakeholders and also help you develop greater comfort to compete and collaborate at the top of your industry or field.
Comfort to initiate and kick things off is at the heart of a startup. Close the gap between your great ideas and taking action on them. Strengthen your comfort and motivation to start conversations and initiate opportunities that can accelerate your business growth.
Explore, strengthen and stand by what you believe in business and in life. Trust in your ‘gut feel’ and point of view is especially helpful for starting a new business, inspiring others with your ideas and for living an authentic and meaningful life.
In this high impact nine week program Coach Marlee will help you to increase your self leadership and general wellbeing while also helping you to break through self sabotage, develop life long skills for emotional resilience and solid self-esteem, all crucial skills when starting a business. Enjoy weekly cutting edge science backed wellbeing resources from Blisspot.
“Marlee helped me to work on my self-belief”
"Marlee really helped me to understand how to cue in on body language and tone when speaking with others, in order to connect on a deeper level"
“Awesome and effective coaching program of helping to increase motivation for goal challenged people. Fallen in love with goals and looking forward to more BHAGs. Highly recommend the coaching for GoalCatcher!”
“This coaching program has helped me improve the way I connect, relate and communicate - deepening my relationships with others and also with myself”
“I found the importance of setting goals. It’s a mindset”
“Trust Your Gut coaching program helped me build deeper levels of self-esteem and how I valued myself vis-a-vis the greater world. It also taught me courage to believe in my beliefs, and that it is not about success or failure, but that we give it a go, a try”
“This coaching program has really helped me to see the value in goals, and get much better at setting them. It’s had a really positive impact on my career!”
“This program helped me kickstart my journey to wellbeing. Never could I have imagined an AI coach being this good - as if you're talking to a real human and how Marlee made me accountable to my goals. Super awesome experience that you definitely got to try!”