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My Coaching Plan:

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Big Picture Thinker
Goal Catcher
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Start Fast
Trust Your Gut Feel
Vital Wellbeing

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Trust Your Gut Feel
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Goal Catcher
Start Fast!

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New study reveals why only 2% of businesses succeed

Headlines typically suggest that all you need to start a business is an inherent killer drive and opportunistic luck, and you’re destined for success. Yet, if that’s all that’s required, why do only 2% of businesses succeed? Our research reveals that it’s the distinctive attitudes of highly successful entrepreneurs that hold the key to venture success.

In a world-first 20-year study of highly successful entrepreneurs and business builders, we examined founders who started and exited businesses within five years for between $6 million and $1.2 billion, and those who profitably grew their business over 10-15 years or more.

We were able to measure 48 individual attitudes (the intrinsic preference you have for business-related activities) and identify the patterns that correlated with entrepreneurial success. According to our research, business success relies on more than a general drive to succeed; you also need the right combination of personal attitudes if you’re going to make it to the 2%.

Awareness of blind spots key to avoiding startup failure.

When looking at the most successful entrepreneurs, we discovered that while they had diverse businesses and backgrounds, their work preferences were surprisingly similar. Drilling down, we were able to benchmark the sweet spot for entrepreneurial attitudes: the ‘fingerprint for success’.

The study confirmed that when an attitude or motivation is too high or too low in a specific area, you’re exposed to business blind spots that could lead directly to failure. Much like the blind spots you check in your car, they’re often invisible and can be catastrophic.

Fortunately, attitudes can be adjusted with awareness, allowing founders to compensate by managing their or their team’s behaviour, consciously dialling motivations up or down as required to maintain a steady pace towards success.

A closer look at avoiding business failure.

For each of the 48 attitudes, our research identified an optimum level that correlated with success at multiple business stages, from startup to scale and exit. Some of the critical attitudes of successful entrepreneurs were:

  • Higher focus on money: not just on receiving a return for great ideas, but taking the time to reflect on the benefit to margins, profit and other financial aspects, and measure over time.
  • Higher focus on big picture thinking and a low focus on detail: rather than get tangled in the ‘how’, successful entrepreneurs quickly grasp the gist and plough forward. A higher focus on detail was linked to delays and failure.
  • High level of initiation to take action and reflect: rather than waiting for the right time to start, successful entrepreneurs are more likely to just want to get things started, and iterate as they go. Fail fast, fail often!
  • Low focus on structure: they don’t plan things out first, but instead get clear on their ‘why’ and create structure as they go along.

How to predict venture success.

With the results of our findings, F4S has created a technology platform that allows aspiring entrepreneurs to visually assess their intrinsic attitudes against those of highly successful entrepreneurs and business builders.

Armed with a clear understanding of their attitudes, founders can align their focus with those of proven successful entrepreneurs, and compare their natural talents – and blind spots – with co-founders and team members.

It seems the formula for success might be closer than we thought…

Want to be a better entrepreneur? Find out how you can align your motivations to maximize your chances of venture success today.

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My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you improve your mental health, wellbeing, productivity, leadership and more.

Our expert coaches have designed hyper-effective programs that will help 

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
8 weeks
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Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
8 weeks

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
8 weeks

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
8 weeks

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Vital Wellbeing

In this high impact nine week program Coach Marlee will help you to increase your energy, vitality and general wellbeing while also helping you to break through self sabotage and develop life long skills for emotional resilience and self-esteem. Enjoy weekly cutting edge science backed wellbeing resources from both Marlee and our wellbeing partner Blisspot.

5 - 15 minutes
 per session
8 weeks

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help you improve your mental health, wellbeing, productivity, leadership and more.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Vital Wellbeing

In this high impact nine week program Coach Marlee will help you to increase your energy, vitality and general wellbeing while also helping you to break through self sabotage and develop life long skills for emotional resilience and self-esteem. Enjoy weekly cutting edge science backed wellbeing resources from both Marlee and our wellbeing partner Blisspot.

5 - 15 minutes
 per session
2 sessions per week
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Attention to Detail

Impress yourself and others with your attention to detail! Develop a genuine appreciation, energy and stamina for detailed thinking to execute your vision, measure performance in yourself and others while also accelerating your ability to learn and change.

5 - 15 minutes
 per session
2 sessions per week

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
2 sessions per week

Multiply Your Impact

Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.

5 - 15 minutes
 per session
2 sessions per week

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
2 sessions per week

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
2 sessions per week

Reflection & Patience

Develop ‘step back’ mastery for increased self-awareness and developing mindsets and tools for constant improvement. Reflection and patience is core to consolidating learning, development, strategic thinking, recharging and living an authentic and meaningful life.

5 - 15 minutes
 per session
2 sessions per week

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
2 sessions per week

Increase EQ

Explore, develop or strengthen your emotional intelligence (EQ). Awareness of your and others’ emotions is at the heart of influencing, ‘reading people’, impactful communication, deep relating and authentic connection at work and in life.

5 - 15 minutes
 per session
2 sessions per week

Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
2 sessions per week

Recommended program for you:

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Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to personalize the program so you see results as quickly as possible.

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“Blew my mind, had no idea how arrogant I have been. Total blind spot. I really like the multiplier stuff”

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“This coaching program has helped me improve the way I connect, relate and communicate - deepening my relationships with others and also with myself”

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