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Hyper-effective coaching for founders & startups

Loved by Canva, Atlassian, KPMG and more!
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My Coaching Plan:

Our expert coaches created the following plan to help 
build a successful startup:
Big Picture Thinker
Goal Catcher
Personal Power
Start Fast
Trust Your Gut Feel
Vital Wellbeing

Want venture success? Tear up your business plan

woman wearing blue shirt saying if you want to succeed tear up your business plan

Throughout school, university and even in most careers, one underlying message carries through: If you want to be a success, cross your i’s, dot your t’s, keep your inbox at zero and definitively plan everything months in advance. Either you prioritize detail and structure or your business is destined to fail.

Truth is, the traditional ‘path to success’ is designed for employees and procedural careers. It’s great for creating master surgeons, engineers or corporate moguls, but not so much for anyone who likes to color outside the lines. At all.

In other words, if you’re creative or entrepreneurial, you’re out of luck!

Entrepreneurs aren’t like regular employees. What makes them successful can’t be taught in school. In fact, some of the most successful entrepreneurs are the ones who dropped out, not just because they wanted to run with their idea, but because as entrepreneurs, college was a poor fit. Daniel Ek lasted just eight weeks, according to Forbes (1), before leaving to forge ahead with a career that would soon launch Spotify; while Sophie Amoruso dropped out of both high school and college before creating the multi-million dollar retail company, Nasty Gal.

There were just too many rules and limitations that got in the way of what they did best.

Scientific evidence highlights keys to business success.

Over 20 years we studied highly successful entrepreneurs who started and exited businesses for between $6 million and $1.2 billion and business builders who profitably grew their business over 10 years or more. By measuring their intrinsic attitudes, we identified the patterns that correlated with their success.

Turns out, an excessive interest in details, structure and procedures actually relates directly to business failure. And by excessive, we don’t mean obsessing over reports and flow charts late into the night. We mean a focus of more than 8%. Yep, 8%.

Why skimping on detail is good.

Being low on detail allows you to move quickly, get the gist of something fast, have clarity about priorities and provides to be agile, grasping opportunities as they arise. It’s the reason that agile methodology works so well for startups, even the non-tech ones.

As an entrepreneur, being a nonconformist who is rather disinterested in details means you’re more likely to succeed.

Those highly motivated by structure feel compelled to identify all the challenges, write a comprehensive plan, test the product and get everyone on board; meanwhile, the business has run out of cash and doesn’t even have proof of concept. The deep focus on structure creates what we call a ‘blind spot’: an imbalance in attitudes that opens your business to possibly catastrophic risk or missed opportunity.

(Conversely, established business owners need a higher focus on structure, increasing as their business matures.)

Fortunately,  attitudes can be adjusted to suit your business context, stage and needs. With awareness and intent, you can dial your attitudes up or down, re-aligning the business back onto the path for success.

Getting on the path to a thriving business.

Knowing exactly how much focus to give each motivation can be tricky, especially when we’ve been so indoctrinated that business should be approached a certain way. Truthfully, those rules never really worked for entrepreneurs. Success was always achieved in spite of them, not because of them.

With the flexibility to leverage your unique entrepreneurial attitudes and processes, a thriving startup may be just down the path!

Find your pathway to success.

AI-powered coaching will help you and your team change the world.

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

Start personal coaching for free

Loved By:

500 Startups
SAP
Atlasssian
Verizon
Canva
KPMG
Techsauce
ZOHO

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you change the world.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
8 weeks
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Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
8 weeks

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
8 weeks

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
8 weeks

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Vital Wellbeing

In this high impact nine week program Coach Marlee will help you to increase your energy, vitality and general wellbeing while also helping you to break through self sabotage and develop life long skills for emotional resilience and self-esteem. Enjoy weekly cutting edge science backed wellbeing resources from both Marlee and our wellbeing partner Blisspot.

5 - 15 minutes
 per session
8 weeks

Testimonials

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“Blew my mind, had no idea how arrogant I have been. Total blind spot. I really like the multiplier stuff”

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“Coaching with Marlee was simply amazing. 200% recommend!”

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“Awesome and effective coaching program of helping to increase motivation for goal challenged people. Fallen in love with goals and looking forward to more BHAGs. Highly recommend the coaching for GoalCatcher!”

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“This was a good reflection and trigger to make the decision that I was pondering!”

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“I love how practical this coaching is!”

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"I have learned how to communicate better using every tool I have in myself, especially in learning how to use my tone of voice"

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“I discovered I need to be conscious of where I want to go - to get there”

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“This wellbeing program blew my expectations. At first I thought the program was just going to help me with weight loss, but as I went through, I got so much more. This program has helped me shift my entire thinking and attitudes about myself, helping me to prioritize my health and wellbeing. I feel amazing!”

Meet the world’s first A.I. Coach!

Get started for free with personal (or team) coaching.

Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

Hack your life & work

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Bring out the best in your team

Our tools are trusted by teams like Canva to help improve:

Wellbeing
Performance
Team Dynamics
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Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Try coaching for free
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