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Hyper-effective co-founder coaching

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My Coaching Plan:

Our expert coaches created the following plan to help 
pick your co-founder:
Big Picture Thinker
Goal Catcher
Increase EQ
Multiply Your Impact
Personal Power
Start Fast
Trust Your Gut Feel

How to choose your co-founder

how to choose your co founder is the question that was answered the woman with curly hair

What makes a good co-founding team? How can you quantify the success of a business relationship? How do you transform a partnership that’s veering off course?

In a 15-year qualitative study and a quantitative study into the attitudes and motivations of entrepreneurs, Fingerprint for Success has uncovered distinct patterns in the interests and preferences of both those who achieve venture success and those who struggle.

This world-first research assessed 48 motivations of some of the world’s top entrepreneurs and analysed them for correlations with venture success—and, equally important, attitudinal blind spots found to be statistically significant in entrepreneurs who experienced venture failure.

These findings give entrepreneurs a huge advantage when choosing their co-founders and business partners. The study also looked at business partnerships up to 20 years old over a range of businesses, including those that had been sold in multi-million dollar business exits and those that had failed.

There are many reasons why business partnerships fail, including:

  • Conflict
  • Bottlenecks
  • Misunderstandings
  • People being ousted from their own companies
  • Feelings of being betrayal by investors and boards

A business partnership can present a variety of difficulties, however, our research found that multi-million dollar business exits were more likely to arise from a partnership than a sole founder.

So what are the critical ingredients of a successful business partnership—one that allows each partner to shine and the business to flourish?

From 18 years of case studies from working with hundreds of different entrepreneurs, these are our highlights:

The hallmarks of a healthy partnership

  • Trust and dialogue
  • Mutual respect for unique skills and work styles
  • Productivity and results

If this is what a healthy partnership looks like, how do you cultivate and foster one?

Align your ‘why’ and ‘how’

First, sit down with your prospective co-founder and find out what your vision and intentions for the business are. Ask questions like:

  • Why do you want to be in this specific business?
  • Why not do this alone?
  • How long are you happy to drive this business?

Next, consider how you want to achieve that vision:

  • What does this business stand for?
  • What culture do we wish to create?
  • Are there competing priorities that might prevent us getting it done? Family, other businesses or a full-time job?

Alignment is not a box to tick at the beginning of a partnership, but something you do regularly and at each major decision point.

Learn about your emotional intelligence

There are three elements to emotional intelligence:

  • Self-awareness and humility: being able to name and acknowledge your motivations and blind spots and celebrating those of others
  • Communication: a good business partnership requires responsiveness, transparency and clear decision making
  • Tolerance: practice tolerance for others’ preferences and motivations

Self awareness, communication and tolerance are the lubricant that allow you and your co-founder to have different working styles and to harness and embrace the power of that difference.

Recognize achievements together

Acknowledging achievement is essential to a functioning partnership. Set regular goals and celebrate achieving them—effective goal setting is also found in co-founders who have longevity and fulfilment in their partnerships

Our research found that a very high focus on goals, achievement and recognition is correlated with venture success.

What are the warning ‘red flags’ of a dysfunctional partnership?

Going into a partnership, make sure none of these warning signs are showing:

  • You or your co-founder find it hard to share responsibility
  • You do not trust the person to operate in the best interest of the business
  • You do not have alignment in vision and values
  • You do not have the trust required for robust dialogue
  • You are identical in skills and attitudes, meaning you have similar blind spots

One of the most critical decisions you will make in business will be your choice in co-founder: a dysfunctional partnership is one of the most stressful experiences possible in business, with long-term consequences to both wealth and health.

On the other hand, a functioning partnership increases early stage traction, momentum and ability to scale, and makes the journey tremendously rewarding and adventure shared. Making the right choice is a crucial decision that you shouldn’t only leave to your gut feeling.

Want to know where you and your co-founder clash and complement each other?

Take your Fingerprint for Success assessment and find out about your motivations today.

AI-powered coaching will help you choose the co-founder that's perfect for your company.

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

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Loved By:

500 Startups
SAP
Atlasssian
Verizon
Canva
KPMG
Techsauce
ZOHO

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

choose your co-founder.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
8 weeks
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Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
8 weeks

Increase EQ

Explore, develop or strengthen your emotional intelligence (EQ). Awareness of your and others’ emotions is at the heart of influencing, ‘reading people’, impactful communication, deep relating and authentic connection at work and in life.

5 - 15 minutes
 per session
8 weeks

Multiply Your Impact

Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.

5 - 15 minutes
 per session
8 weeks

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
8 weeks

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
8 weeks

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Testimonials

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“I’ve always found it daunting to be a leader, I have never sought out to be the one in charge. The positions have always found me. I now have new confidence. I especially like the concept of leadership through context. Very empowering”.

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"With attention to detail program, I learned a whole new way to see and approach projects"

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“Marlee helped me to work on my self-belief”

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“Our fast-paced society pushes us to neglect our very human need to take a moment to pause and reflect. Marlee helped me get back in touch with that, and it has done wonders for my mental health!”

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“I was able to see that I would still like to direct and author my decisions more effectively”

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“Quite amazing how many things get done when they are initiated!”

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“Marlee helped me discover skills in myself and others on how to work together as a team!”

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“Wow this program has totally changed my relationship to goals! Thanks so much Marlee, I miss you already”

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Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

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