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Virtual coaching platforms: comparing prices

two colleagues comparing betterup pricing for virtual coaching

Finally, professional and personal development is no longer just for the elite few: it's free to get started with F4S. We're democratizing coaching with scalable pricing plans for individuals and businesses to make amazing things happen at work and in life.

Table of contents
Compare BetterUp and CoachHub with F4S features
Compare BetterUp and CoachHub with F4S pricing
Fingerprint For Success reviews
Key features of our virtual coaching platform

Compare BetterUp and CoachHub with F4S features

What sets Fingerprint for Success apart from digital coaching platforms such as BetterUp and CoachHub? As the very first AI-based coach, our world-class features are led by our mission to make professional development available to everyone.

Read on to learn about our transformational coaching features:

Affordability

With a global recession looming, organizations are being forced to do more with less. Employees are dealing with increased levels of stress and burnout¹. However, there are fewer resources to invest in digital coaching platforms that can help. In this financial landscape, the need for accessible coaching is greater than ever.

With free plans available for individuals and businesses, we pride ourselves on our transparent and scalable pricing. On the other hand, virtual coaching programs (such as CoachHub and BetterUp) tend to be opaque about their costs.

Hiring

Most digital coaching tools come in only at the onboarding stage. With F4S, we can support you through the entire employee lifecycle by assisting with the hiring process. Finding the right leaders and talent can be challenging, and mistakes in this area can be costly and time-consuming. We take the guesswork out of hiring, with comprehensive assessment tools that capture the candidate’s key competencies and work style. This allows you to hire for cultural fit from the get-go, rather than treating it as an afterthought.

Retention

With global organizations continuing to cut costs, staff retention has become even more challenging². It's no longer sufficient to enroll employees in professional development webinars, to invest in their growth. In order to foster high performance, L&D initiatives should be personalized to the individual, encompassing all areas of life. F4S is the only tool that uses AI to provide a fully tailored coaching pathway, based on the individual's goals and opportunities for improvement. It also works with both personal and professional goals, which BetterUp and CoachHub do not offer.

Culture

In these uncertain times, maintaining a strong organizational culture is more important than ever. However, with many teams split between in-office, remote and hybrid set-ups, culture can be challenging to define. Fingerprint for Success is the only virtual coaching program that offers a tool to identify and enhance your team culture. Our Culture Map tool captures synergies and potential areas of friction in your team and suggests opportunities for improvement.

Performance and collaboration

Career development can often be a solitary pursuit. However, teams that work towards aligned goals are more effective and enjoy higher levels of job satisfaction³. With F4S’ digital coaching toolkit, your team members gain the skills to be more effective collaborators. Our coaching programs cover everything from communication to conflict resolution: everything you need to build high-performing, harmonious teams. Leveraging science to improve team trust and cohesion, soft skills can become your company's biggest competitive advantage.

Here's how our digital coaching platform is different from similar options:

Compare BetterUp and CoachHub with F4S pricing

Performance
Collaboration
Productivity

Starting price

$275 USD /month

Employees start with an assessment to identify their strengths and areas for improvement
AI-powered coach matching
Choice of coaching session format, including conferencing, phone calls, or instant messaging
Personalized coaching at scale
Performance tracking: goal setting and progress tracking
The CoachHub Academy recommends content adapted to each individual focus area and coaching goals
Mobile app for iOS and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development
VS

Starting price rumored to be

$499 USD /month

Personal assessment that measures employee leadership skills and areas for development from multiple dimensions of personality
AI-based coach matching
Video-based coaching
Coaching for different areas, including career coaching and leadership coaching
Performance tracking:  coaches push individuals to reflect on their growth and maintain their goal touchpoints
Learning resources
Mobile app for iOS and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development
VS

Starting price

Free

Company-wide, team, and private channels for communication
One-on-one or group conversations
Communication via messaging, voice and video calls, screen-sharing, and posts
Bots for automated communications
File-sharing for collaboration
Integrations with first- and third-party apps
Available on desktop, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Notes, comments, and editing
Collaborative whiteboard with design tools for drawing or mind mapping
Voting on different whiteboard items
Smart meetings based around Miro
Template library for different activities or events
Limitless integration possibilities with our open API approach
Available on web browser, desktop, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Management for tasks and subtasks
Task assignment to team members
View of individual and team workload
Track progress with status updates and milestones
Dashboard for reporting on workflows
Manage permissions across teams, collaborators, and guests
Integrations with first- and third-party apps
Available on web, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Public, company-wide, team, and private boards
Lists for process representation with Kanban-based methodology for lean management
Cards for task representation
Role assignment to boards, cards, or tasks
File-sharing via attachments to cards
Calendar view of schedule and tasks
Integrations with first- and third-party apps
Available on web, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

$275 USD /month

Employees start with an assessment to identify their strengths and areas for improvement
AI-powered coach matching
Choice of coaching session format, including conferencing, phone calls, or instant messaging
Personalized coaching at scale
Performance tracking: goal setting and progress tracking
The CoachHub Academy recommends content adapted to each individual focus area and coaching goals
Mobile app for iOS and Android
VS

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development
VS

Starting price rumored to be

$499 USD /month

Personal assessment that measures employee leadership skills and areas for development from multiple dimensions of personality
AI-based coach matching
Video-based coaching
Coaching for different areas, including career coaching and leadership coaching
Performance tracking:  coaches push individuals to reflect on their growth and maintain their goal touchpoints
Learning resources
Mobile app for iOS and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Company-wide, team, and private channels for communication
One-on-one or group conversations
Communication via messaging, voice and video calls, screen-sharing, and posts
Bots for automated communications
File-sharing for collaboration
Integrations with first- and third-party apps
Available on desktop, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Notes, comments, and editing
Collaborative whiteboard with design tools for drawing or mind mapping
Voting on different whiteboard items
Smart meetings based around Miro
Template library for different activities or events
Limitless integration possibilities with our open API approach
Available on web browser, desktop, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Management for tasks and subtasks
Task assignment to team members
View of individual and team workload
Track progress with status updates and milestones
Dashboard for reporting on workflows
Manage permissions across teams, collaborators, and guests
Integrations with first- and third-party apps
Available on web, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Public, company-wide, team, and private boards
Lists for process representation with Kanban-based methodology for lean management
Cards for task representation
Role assignment to boards, cards, or tasks
File-sharing via attachments to cards
Calendar view of schedule and tasks
Integrations with first- and third-party apps
Available on web, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development
Performance
Collaboration
Productivity

Starting price

$275 USD /month

Employees start with an assessment to identify their strengths and areas for improvement
AI-powered coach matching
Choice of coaching session format, including conferencing, phone calls, or instant messaging
Personalized coaching at scale
Performance tracking: goal setting and progress tracking
The CoachHub Academy recommends content adapted to each individual focus area and coaching goals
Mobile app for iOS and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development
VS

Starting price rumored to be

$499 USD /month

Personal assessment that measures employee leadership skills and areas for development from multiple dimensions of personality
AI-based coach matching
Video-based coaching
Coaching for different areas, including career coaching and leadership coaching
Performance tracking:  coaches push individuals to reflect on their growth and maintain their goal touchpoints
Learning resources
Mobile app for iOS and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development
VS

Starting price

Free

Company-wide, team, and private channels for communication
One-on-one or group conversations
Communication via messaging, voice and video calls, screen-sharing, and posts
Bots for automated communications
File-sharing for collaboration
Integrations with first- and third-party apps
Available on desktop, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Notes, comments, and editing
Collaborative whiteboard with design tools for drawing or mind mapping
Voting on different whiteboard items
Smart meetings based around Miro
Template library for different activities or events
Limitless integration possibilities with our open API approach
Available on web browser, desktop, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Management for tasks and subtasks
Task assignment to team members
View of individual and team workload
Track progress with status updates and milestones
Dashboard for reporting on workflows
Manage permissions across teams, collaborators, and guests
Integrations with first- and third-party apps
Available on web, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Public, company-wide, team, and private boards
Lists for process representation with Kanban-based methodology for lean management
Cards for task representation
Role assignment to boards, cards, or tasks
File-sharing via attachments to cards
Calendar view of schedule and tasks
Integrations with first- and third-party apps
Available on web, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

$275 USD /month

Employees start with an assessment to identify their strengths and areas for improvement
AI-powered coach matching
Choice of coaching session format, including conferencing, phone calls, or instant messaging
Personalized coaching at scale
Performance tracking: goal setting and progress tracking
The CoachHub Academy recommends content adapted to each individual focus area and coaching goals
Mobile app for iOS and Android
VS

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development
VS

Starting price rumored to be

$499 USD /month

Personal assessment that measures employee leadership skills and areas for development from multiple dimensions of personality
AI-based coach matching
Video-based coaching
Coaching for different areas, including career coaching and leadership coaching
Performance tracking:  coaches push individuals to reflect on their growth and maintain their goal touchpoints
Learning resources
Mobile app for iOS and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Company-wide, team, and private channels for communication
One-on-one or group conversations
Communication via messaging, voice and video calls, screen-sharing, and posts
Bots for automated communications
File-sharing for collaboration
Integrations with first- and third-party apps
Available on desktop, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Notes, comments, and editing
Collaborative whiteboard with design tools for drawing or mind mapping
Voting on different whiteboard items
Smart meetings based around Miro
Template library for different activities or events
Limitless integration possibilities with our open API approach
Available on web browser, desktop, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Management for tasks and subtasks
Task assignment to team members
View of individual and team workload
Track progress with status updates and milestones
Dashboard for reporting on workflows
Manage permissions across teams, collaborators, and guests
Integrations with first- and third-party apps
Available on web, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Starting price

Free

Public, company-wide, team, and private boards
Lists for process representation with Kanban-based methodology for lean management
Cards for task representation
Role assignment to boards, cards, or tasks
File-sharing via attachments to cards
Calendar view of schedule and tasks
Integrations with first- and third-party apps
Available on web, iOS, and Android

Starting price

Free

A data-driven motivation assessment identifies employee strengths and blind spots for achieving goals and for personalizing coaching programs
Personalized and customized coach-matching
Choice of human one-on-one coaching via Zoom, in-person, or AI coaching
Personalized coaching programs for employees, coaching to more than 1,000 different goals
Goal setting and performance tracking
Comprehensive personal and professional  development library
Mobile web app. Mobile app for iOS and Android coming soon!
Collects and stores coaching actions that have been set with the AI coach
Weekly accountability sessions with the AI coach on coaching action progress
Digital journal for text and images
A global community to explore unique talents and connect with pioneers in human development

Accelerate understanding between teams

Breadth

An illustration of a woman holding a circle object on her hand.

Motivated by macro big picture thinking, these teammates value moving quickly to connect dots between abstract ideas to 'get the gist' of things.

Chart showing rage from Average, High and Ver High.

vs

Depth

An illustration of a woman holding and using a protractor on her right hand.

These teammates value being concrete and specific, getting into details to understand the steps or tasks required.

Chart showing rage from Average, High and Ver High.

See the different work styles in your team

Take the free assessment & set up your team

Furthermore, we find that Coach Marlee provides superior results to working with a human. While some people are initially resistant to working with an AI coach, they are always pleasantly surprised by the experience. Many individuals find it difficult to open up to a human coach, no matter how professional they may be. As Coach Marlee is AI-based, this barrier is removed. Coach Marlee acts as a sounding board and mentor, with whom coachees can share without judgment.

Plus, human coaches are often juggling a steady flow of clients. When trying to manage a high client volume, it's difficult to maintain a strong coaching relationship with all coachees. F4S' AI-based coach is able to provide access to leadership development at scale, without sacrificing any of the quality.

However, we do also have human coach professionals available if this is your preference. Our fabulous coaches have the highest level of training available, including accreditations from the International Coaching Federation. We also have a vast coaching circle with many different areas of specialization, including career coaching, leadership coaching, executive coaching, and health coaching.

Book a coaching session using our (human) coach directory.

Fingerprint For Success reviews

Hear from the companies that have already used F4S's personalized coaching to reach their organizational goals.

Improving performance, wellbeing and happiness at work

Canva uses F4S vs betterup pricing comparison

Supporting entrepreneurs to build high-performing teams

The University of Technology Sydney (UTS) is a world leader in supporting students in entrepreneurship. UTS uses F4S in the faculty of engineering. Coaching programs support entrepreneurs and startups in the development of important soft skills needed to build high-performing teams.

Improving mentor-mentee relationships

Fostering efficient, happy teams

Key features of our virtual coaching platform

F4S' online platform has a powerful suite of features, designed to optimize human performance and collaboration. These include:

Starter plan

Everything you need to get started with your coaching journey

Unlock 48 motivational traits, to foster deeper self-understanding
View selected personalized insights, to identify key growth areas
Access one 8-week AI coaching program, to kickstart your progress
Compare up to 3 connections, to understand your team members better
Selected shared insights with your connections, to identify key synergies
Zoom integration to get real-time guidance during your calls

Individual plan

Take your personal and professional development to the next level

Everything included in Starter, plus:
Access unlimited personal insights, including priority access to new insights
Skyrocket your professional growth with unlimited AI Coach Marlee programs
Compare up to 5 connections, to foster a deeper level of cohesion

Team plan

Everything in Individual, plus

Get unlimited AI coaching and personal insights for all team members
Achieve unparalleled team performance with unlimited comparisons and team insights
Get everybody on the same page with a 30-minute team debrief with a human coach
Unlock a birds-eye view of your team, with our culture map, affinities, and differences analysis

Enterprise clients plan

For teams of more than 50 users. Set your teams up for success while scaling:

Supplement your AI coaching sessions with curated human coaching packages
Gain an extra layer of security with SSO and SAML
Access advanced admin controls and privacy settings for extra peace of mind

Get started with our coaching for individuals and teams

From skilled labor shortages to mobile workforces, there’s never been a better time to invest in the integral development of your people. This means looking beyond outdated career development programs and instead, adopting a scalable approach to growth. Personalized coaching can be your secret weapon to attract and retain A-players, through the Great Resignation and beyond. Ready to experience cost-effective digitally-enabled 1:1 leadership coaching for yourself?

Frequently asked questions
Will my personal data be securely held?

Yes, we guarantee the highest level of security and privacy. We use advanced technology, to allow data to be used to improve future coaching sessions without giving away any identifying information about coachees.

Can I cancel anytime?

Yes, you can cancel your Fingerprint for Success account at any time. If you are on a paid individual or team plan, you can also choose to downgrade to a free plan to continue accessing some of our coaching and goal-setting features.

Is BetterUp free?

No, BetterUp does not have a free coaching option. On the other hand, F4S has an extensive free offering, including access to 48 motivational traits and an 8-week AI coaching program. We also offer free trials for our premium individual and team plans.

How much is BetterUp coaching?

It’s tricky to find an exact answer to the question ‘What is Betterup's pricing?’ as prices are available upon request only. The closest answer we can find is on their website, where it states:

"We offer monthly subscriptions to BetterUp, which include 1:1 coaching sessions, an on-demand content library, goal-setting features, and more. We have several pricing options based on how often you want to meet your coach."

However, there are rumors that it costs $499 per month to work with a BetterUp coach.

Is BetterUp worth it?

Both Fingerprint for Success and BetterUp use data-driven insights and AI technology to help coachees reach their personal and professional goals. Both also offer coaching and evidence-based assessments. However, there is a clear distinction: Betterup focuses on one-on-one live video coaching, for a substantial fee. Meanwhile, F4S makes professional coaching accessible, through our scalable and personalized AI coaching program.

At the end of the day, the answer to the question ‘which one is more worthwhile: F4S or a BetterUp coach?’ will depend largely on your preferences, goals, and budget.

What does CoachHub cost?

CoachHub is a virtual coaching platform that connects users with certified coaches who provide one-on-one coaching sessions via video conferencing, phone calls, or instant messaging. For individual users, the cost ranges from $275 to $649 per month, depending on the coaching package selected. For teams and enterprise customers, the pricing is typically customized based on the number of users and the specific coaching needs of the organization.

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My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help you improve your mental health, wellbeing, productivity, leadership and more.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

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Team Building

Take your teaming to the next level in this high impact 9-week team coaching program with Coach Marlee. Discover and optimize complementary strengths and unique talents with your team, reach decisions together quickly, enjoy team cohesion, high energy and motivation as a bonded team.

5 - 15 minutes
 per session
2 sessions per week

Attention to Detail

Impress yourself and others with your attention to detail! Develop a genuine appreciation, energy and stamina for detailed thinking to execute your vision, measure performance in yourself and others while also accelerating your ability to learn and change.

5 - 15 minutes
 per session
2 sessions per week

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
2 sessions per week

Multiply Your Impact

Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.

5 - 15 minutes
 per session
2 sessions per week

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
2 sessions per week

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
2 sessions per week

Reflection & Patience

Develop ‘step back’ mastery for increased self-awareness and developing mindsets and tools for constant improvement. Reflection and patience is core to consolidating learning, development, strategic thinking, recharging and living an authentic and meaningful life.

5 - 15 minutes
 per session
2 sessions per week

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
2 sessions per week

Increase EQ

Explore, develop or strengthen your emotional intelligence (EQ). Awareness of your and others’ emotions is at the heart of influencing, ‘reading people’, impactful communication, deep relating and authentic connection at work and in life.

5 - 15 minutes
 per session
2 sessions per week

Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
2 sessions per week

Testimonials

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“The Trust Your Gut coaching program with Marlee was simply amazing. It really helped me to reflect on my decision making style in a new light and boosted my confidence. I 200% recommend!”

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“Mind blowing! The Team Building program helped us resolve long-standing friction and misunderstandings in the team. Great experience for everyone involved!“

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“Always thought-provoking and well worth my time”

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“What an awesome way to get better at collaborating with my teammates! Thumbs up Marlee!“

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“Awesome and effective coaching program of helping to increase motivation for goal challenged people. Fallen in love with goals and looking forward to more BHAGs. Highly recommend the coaching for GoalCatcher!”

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“Marlee creates momentum and feels good to move ahead”

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“I was able to see that I would still like to direct and author my decisions more effectively”

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“This coaching program has really helped me to see the value in goals, and get much better at setting them. It’s had a really positive impact on my career!”

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1. Robinson, B. (2023, February 7). New Outlook on Burnout for 2023: Limitations on What Managers Can Do. Forbes. Available at: https://www.forbes.com/sites/bryanrobinson/2023/02/07/new-outlook-on-burnout-for-2023-limitations-on-what-managers-can-do/?sh=6721c3a34343

2. Forbes Human Resources Council. (2022, November 28). Out with the Great Resignation, in with the Great Retention: How to Keep Valuable Employees in 2023. Forbes. Available at: https://www.forbes.com/sites/forbeshumanresourcescouncil/2022/11/28/out-with-the-great-resignation-in-with-the-great-retention-how-to-keep-valuable-employees-in-2023/?sh=44e3102114a8

3. HRD Connect. (2019, May 3). Collaboration can be the Key to Employee Satisfaction. Available at: https://www.hrdconnect.com/2019/05/03/collaboration-can-be-the-key-to-employee-satisfaction/

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