As more companies realize the benefits of coaching for their employees, many are searching for scalable options. One popular solution is BetterUp coaching. In eight years, BetterUp has provided more than one million online coaching sessions.
But just what is BetterUp coaching? And how does Fingerprint for Success (F4S) compare? Below, we'll review BetterUp vs. F4S to help you decide which one is best for your organization.
Co-founded by CEO Alexi Robichaux in 2013, BetterUp calls itself "The People Experience Platform". BetterUp offers research-rich insights, a proprietary assessment, and one-on-one and group coaching online. Their coaching supports leadership development, mental health, and belonging in the workplace.
BetterUp is headquartered in San Francisco. Its mission is to "unlock greater potential, purpose, and passion". The company focuses on mental fitness and launched its BetterUp Care offering.
Fingerprint for Success is an online coaching platform and people analytics tool. F4S leverages 20+ years of motivation research. The platform helps users target specific areas for improvement under the guidance of AI-powered and human coaches.
F4S is headquartered in Sydney, Australia, with a global presence. F4S was founded in 2016 by Michelle Duval, who helped found the field of professional coaching in Australia. When Duval realized that having a coach was a privilege of the few, she wanted to do something about it. Duval launched F4S as a way to bring virtual personalized coaching to the masses.
The F4S experience begins with an evidence-based assessment. It provides a report of your unique "fingerprint" across 48 motivation categories. Motivations affect things such as your communication and the way you work.
Everything F4S does is driven by its mission to make coaching accessible to everyone. This is why F4S offers free access to an in-depth motivation assessment and AI-powered Coach, Marlee.
I couldn't find any exact prices on the BetterUp website. The closest information I could find was this answer to "How does pricing work?"
"We offer monthly subscriptions to BetterUp, which include 1:1 coaching sessions, an on-demand content library, goal-setting features, and more. We have several pricing options based on how often you want to meet your coach."
However, there are rumors that pricing starts at $499 per month.
F4S takes the "democratization" of coaching to the next level—it's free for almost everyone.
That's right, there's no charge to take the detailed, science-backed assessment. There's also no fee to participate in any of the AI-powered virtual coaching programs.
Even small teams (up to five individuals) can use all of the advanced teaming features for free.
It only costs $9.60 USD per month (per user) for organizations larger than 5 people.
For human coaching and more extensive, customized enterprise packages, schedule a demo with F4S.
Before you book a session with a BetterUp coach, you have the opportunity to review their profile, including reviews from their clients.
Here are just some of the reviews I found for the coaches that were matched with me:
For each F4S online coaching program, you can read reviews from people who have taken it. Below are just a few:
Whether it's employee coaching, life coaching or transformational coaching, everyone wants to know: What's the true ROI of coaching? Below are some statistics from both BetterUp and F4S:
To become a BetterUp coach, you'll need to submit an online application, including a resume and your coach credential certificate.
There are four areas you can go into as a BetterUp coach:
Fingerprint for Success often recruits candidates for online coaching jobs. F4S is looking for any coaching professional who wants to learn the F4S coaching method and implement it with companies around the world.
F4S is frequently looking for coaches who have experience with methodologies such as meta-coaching, International Coaching Federation (ICF), and more. A wellness background would serve you well too, such as working as a nutritionist, life coach, or personal trainer. F4S coaches receive competitive compensation, flexible PTO, a learning and development stipend, and more.
Learn more about becoming an F4S coach or join the F4S global community dedicated to the future of human development.
Both BetterUp and F4S leverage AI technology and behavioral science experts to provide online coaching and encourage personal and professional development.
Both online coaching platforms offer evidence-based assessments to users. Both do an excellent job of providing personalized coaching alongside data-driven insights.
Yet, there is a clear distinction between each platform's coaching focus and cost. Currently, BetterUp focuses on one-on-one live video coaching for a fee.
F4S focuses more on equitable access and scalability. The platform makes professional coaching available to the masses through a free AI-powered app with self-paced programs.
The F4S programs are designed to fit busy lifestyles. Sessions are quick, taking around 15 minutes a week, but are incredibly effective. The coaching sessions provide you with a 90% chance you'll achieve your goals in just four to nine weeks.
If you're looking for free coaching with high returns in just weeks, F4S's AI-powered online coaching programs are the best fit. You can pick up where you left off anytime—and they're totally free. That's tough to beat.
Our programs were designed by world-renowned coaches. Sessions only take 5-15 minutes. Get started for free with your personalized program now.
Our expert coaches have designed hyper-effective programs that will help
you become the best version of yourself.
Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!
Your recommended programs include:
Develop ‘step back’ mastery for increased self-awareness and motivation. Reflection and patience are core to consolidating learning, continuous improvement and connecting with what drives, inspires and motivates you.
Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for unlocking passion and motivation, meeting your personal needs and for living an authentic and meaningful life.
“Wow this program has totally changed my relationship to goals! Thanks so much Marlee, I miss you already”
“This coaching program has really helped me to see the value in goals, and get much better at setting them. It’s had a really positive impact on my career!”
“Personal power program was great for me to gain confidence and knowledge on approaching my new leadership role”
"The changes I made with Marlee, had an immediate impact in the relationship dynamic I was working on in the program"
"With attention to detail program, I learned a whole new way to see and approach projects"
"The resources are awesome, I have referred back to them multiple times"
“I love how practical this coaching is!”
“Coaching with Marlee was simply amazing. 200% recommend!”