We help build unicorn teams

Our tools are loved by top teams like Canva, Atlassian and more.
Sign-up for free

5 weird startups (that are kicking ass)

5 weird startups that are kicking ass in various business industries

It’s fair to say that we are in something of an ‘entreprenaissance’ at present; the blistering speed of innovative tech and relatively low cost to launch ideas out in the wild is birthing some incredible companies around the world.

And, well, some of them are freaking weird.

However, ‘weird’ is not synonymous with ‘unsuccessful’. Some of the world’s most highly valued businesses started out as truly loopy concepts. In celebration of uniqueness, determination and truly left-field thinking, we’re putting the microscope on five weird startups that are smashing the glass ceiling of what business ‘should’ be:

5. Ship Snow, Yo

“And the award for most literal business name goes to…”

Yeah, this company ships snow. No, really.

Founder Kyle Waring is a proud resident of Boston in the United States, and February 2015 brought record-breaking blizzards to the city. He and his wife spent countless hours shoveling snow from their driveway, musing on whether anyone would buy it if they sold it - they sure had plenty of stock, after all.

Weirdly, their hypothesis paid off - they found a customer base and sold out of their initial run of twenty-four bottles of genuine Boston snow very quickly. Their business has since evolved to shipping insulated crates of snow (enough to make a snowman!) all over the US, to the tune of a six-figure seasonal income.

Oh, and the same guy has also started selling leaves in the fall months with similar success. Now that’s diversifying!

4. The Boring Company

Headed by the space-exploring, car-launching Elon Musk, The Boring Company is anything but.

You see, Elon Musk is really fed up with LA traffic. His plan is to relieve traffic congestion in major cities by creating underground tunnels that will take passengers two hundred miles in less than thirty minutes. So, he set up his own ‘boring’ company. Ha.

This in and of itself is ambitious, but it’s not exactly ‘weird’. Like a lot of Musk initiatives, it’s got a lot of good intention and real-world benefit going for it. The weird part is how he’s raising funding for the project. He’s selling The Boring Company merch to keep the coffers topped up, so far releasing hats and flamethrowers to a bewildered, yet adoring public who has already snapped up all units for sale.

Word on the street is the next merch item being offered for sale is life-sized LEGO-like bricks made from tunneling rock, that can actually be used to make structures and sculptures quickly and easily. Insane, genius, insanely genius.

3. Dinner in the Sky

Funky pop-up restaurants have been trending for a while (and it’s certainly not a new thing) but this Australian company is, er, ‘elevating’ it to the next level, so to speak. They’ve combined fine dining with the unique twist of a pop-up restaurant in the sky.

Despite the obvious fear factor, this wonderfully bizarre dining concept has proved a hit - it turns out that being prepared and served exquisite award-winning food while seated at a flying table isn’t so far-fetched after all. Since beginning in 2008 with dining experiences in Australia and New Zealand, Dinner in the Sky has expanded to include partners worldwide in over fifty countries.

Oh, and they have an impeccable safety record. Whew.

2. Potato Parcel

If you think flowers, chocolates and cards are all a bit ho-hum, then perhaps sending a potato is right up your alley.

Potato Parcel is one of the more successful novelty gift companies of late, with the main concept being that they will print a short message of your choice on a genuine potato (!) and send it to the recipient you specify. Whether you want to say, “it’s a boy!” or “I know what you did last summer”, you can ‘say it with a spud’ for a real point of difference. They’ve since expanded their product line to include candy add-ons and photo-on-potato printing, so if you’re the prankster type you can probably dream up all sorts of hilariously annoying things to send around.

The company made a splash on Shark Tank, and has since been featured by NBA stars who received a spudly gift in the mail. Since April 2016, they’ve amassed reported earnings of over $25,000 USD per month.

1. Dog Parker

Ever been walking your dog, watching them trot around as happy as Larry, then felt a sharp pang of guilt when you have to tie them to a pole while you run errands?

You wouldn’t be the only one - and Dog Parker intends on doing something about it.

Dog Parker offers smart dog houses, strategically positioned outside of stores so you can leave your beloved pet in comfort while you shop. Featuring climate control, a pet cam (that you can view from an app on your phone wherever you are) and clean, fresh comfort, doting pet parents are loving this Brooklyn-born concept.

To date, they have received $1.5 million USD in seed funding and have plans to expand to every walkable city. Neat!

Do you have an idea that’s uniquely you? Flex your entrepreneurial muscle with the tools to succeed from Fingerprint for Success.

Increase your chance of startup success with fast AI coaching.

Our programs were designed by world-renowned coaches. Sessions only take 5-15 minutes. Get started for free with your personalized program now.

Loved By:


My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

increase startup success.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Show more programs


This is some text inside of a div block.

“Marlee creates momentum and feels good to move ahead”

This is some text inside of a div block.

"I have learned how to communicate better using every tool I have in myself, especially in learning how to use my tone of voice"

Show more testimonials
This is some text inside of a div block.

“Mind blowing! The Team Building program helped us resolve long-standing friction and misunderstandings in the team. Great experience for everyone involved!“

This is some text inside of a div block.

“Always thought-provoking and well worth my time”

This is some text inside of a div block.

“I found the importance of setting goals. It’s a mindset”

This is some text inside of a div block.

"This program has helped me to be less impulsive and really think before acting"

This is some text inside of a div block.

“I learned how to chunk up and see the bigger picture before turning to the details”

This is some text inside of a div block.

“Personal power program was great for me to gain confidence and knowledge on approaching my new leadership role”

My Coaching Plan:

Our expert coaches created the following plan to help 
increase startup success:
Big Picture Thinker
Goal Catcher
Multiply Your Impact
Personal Power
Start Fast
Trust Your Gut Feel
Vital Wellbeing

Grow your people, grow your company.

Our tools are trusted by teams like Canva to help improve:

Team Dynamics
Attract & Retain Talent

Hack your life & work

Subscribe to our newsletter for free access to the latest research and expert tips on Mental Health, Wellbeing, Leadership, Career Skills, Team Building & more!

Meet the world’s first A.I. Coach!

Get started for free with personal (or team) coaching.

Programs are designed by world-renowned coaches & delivered by our incredible (AI-powered) Coach Marlee.

Sessions take just a few minutes and are 100% personalized to fit your unique traits and goals.

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Sign-up for free
^ Swipe up to chat with your AI coach!