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My Coaching Plan:

Our expert coaches created the following plan to help 
become a successful CEO:
Big Picture Thinker
Goal Catcher
Multiply Your Impact
Personal Power
Start Fast
Trust Your Gut Feel
Vital Wellbeing

4 attitudes of the most successful CEOs (this will surprise you)

a man with pink hair has one of the 4 traits of the most successful ceos this will surprise you

The image of the cutthroat, greedy and fearsome CEO is perhaps the most common depiction in the media.

But if you’re thinking of following type and adopting a Trump-esque approach to your business, just be ready to accept reduced returns on your efforts. Apparently, a little kindness goes a long way…

A moral economy.

A 2015 study by leadership consultancy KRW International pooled info from employees at 84 U.S. companies. Guaranteed anonymity, the employees were able to honestly rate their bosses’ character.

The results? CEOs with higher marks for character (dubbed “virtuoso CEOs”) had nearly FIVE times more return on assets than those with low character ratings (“self-focused” CEOs). That’s nothing to sneeze at.

4 principles of success.

But what makes a “good character”? According to the study, virtuoso CEOs were valued for their integrity, responsibility, forgiveness and compassion.

We’re of course not surprised to hear this at all. In our scientific study of highly successful entrepreneurs, “tolerance” was one of the attitudes more likely to be seen in entrepreneurial leaders who had started and sold their businesses for between $6m-$1.2b.

In the workplace, this doesn’t mean holding hands and singing Kumbayah. It’s simply accepting each person and allowing their unique qualities to shine for the business. (The F4S app can definitely help with this!)

It is personal.

On the other hand, the study showed self-focused CEOs simply cared about themselves. They bent the truth, made empty promises, were quick to punish and threw employees under the bus.

Yep, that sounds a little extreme. But our F4S research has also found a link between less successful entrepreneurs and a lack of interest to work with people or desire to engage with their team members on a personal level.

The balancing act.

Of course, compassion and forgiveness are not an excuse to be a pushover. In fact, virtuoso CEOs were also better at accountability, focus, strategy and vision than their less-than-friendly counterparts.

We’ve found the same. Optimally, the most successful people always put their business’ achievements first and foremost. But, in today’s world, taking the time to listen and bond with your team can actually help you get there faster.

“Telling others what to do may get the job done, but it does not necessarily activate the creativity or hearts and minds of your team,” says founder and CEO of F4S, Michelle Duval.

“Ask questions, invite input and be open to your team challenging your ideas. This facilitates critical thinking and ultimately an empowered team that can think on their own.”

Is character holding back your career?

Here’s the real kicker – self-focused CEOs gave themselves considerably higher marks than their team did. But virtuoso CEOs rated themselves lower, showing humbleness and a drive to improve.

At the end of the day, a low character score doesn’t make you a bad CEO (or person). We simply call this a “blind spot” and it can be symptomatic of many things, like lack of genuine feedback or simply habits forming over time.

What’s important is that good character can be learned, as long as you’re open and willing to work on it.

Take your F4S assessment — it's free!

AI-powered coaching will help you become a successful CEO.

Our programs were designed by world-renown coaches, and sessions only take 5-15 minutes. Get started for free with personalized program now by chatting in the box below:

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My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

become a successful CEO.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

5 - 15 minutes
 per session
8 weeks
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Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

5 - 15 minutes
 per session
8 weeks

Multiply Your Impact

Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.

5 - 15 minutes
 per session
8 weeks

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

5 - 15 minutes
 per session
8 weeks

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

5 - 15 minutes
 per session
8 weeks

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

5 - 15 minutes
 per session
8 weeks

Vital Wellbeing

In this high impact nine week program Coach Marlee will help you to increase your energy, vitality and general wellbeing while also helping you to break through self sabotage and develop life long skills for emotional resilience and self-esteem. Enjoy weekly cutting edge science backed wellbeing resources from both Marlee and our wellbeing partner Blisspot.

5 - 15 minutes
 per session
8 weeks

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